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1D0-623 Practice Exam Questions and Answers

Social Media Strategist

Last Update 1 day ago
Total Questions : 55

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Question # 1

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

Options:

A.  

Creation

B.  

Growth

C.  

Leverage

D.  

cultivation

Discussion 0
Question # 2

In order to be considered as part of a brand's primary audience, a persona must be:

Options:

A.  

someone who is interested in the product, needs the product and is able to afford the product.

B.  

a returning customer who shares the product with other users and who regularly interacts with your brand.

C.  

considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

D.  

someone who is interested in the product, wants to share the product with more users and is able to afford the product.

Discussion 0
Question # 3

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

Options:

A.  

Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

B.  

Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

C.  

Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

D.  

Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

Discussion 0
Question # 4

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

Options:

A.  

Target data preprocessing

B.  

Evaluation and interpretation

C.  

Data transformation

D.  

Data mining and patterning

Discussion 0
Question # 5

A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

Options:

A.  

Banner advertising

B.  

Organic advertising

C.  

Paid advertising

D.  

Viral advertising

Discussion 0
Question # 6

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

Options:

A.  

Marital status, customer income and brand loyalty

B.  

Age of their customers, customer income and gender

C.  

Geography, favorite activities and customer income

D.  

Gender, personality and geographic segment

Discussion 0
Question # 7

Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings. When he creates a social media posting, which of the following messages would be an effective call to action?

Options:

A.  

Share this with all of your friends

B.  

Watch this video compilation to see what services we have to offer.

C.  

Message me for details

D.  

Schedule a video shoot today, to receive a 10% discount

Discussion 0
Question # 8

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

Options:

A.  

A large financial services company providing payroll processing

B.  

A car manufacturer that makes trucks, sedans and hybrids

C.  

A political campaign for mayor of a large city

D.  

A circus performance troupe that travels the country

Discussion 0
Question # 9

Jenn works for a company that sells non-toxic, environmentally friendly cleaning products. She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

Options:

A.  

Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team

B.  

A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television

C.  

Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work

D.  

A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work

Discussion 0
Question # 10

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

Options:

A.  

The 90/9/1 rule.

B.  

Promotion, sharing, and engagement

C.  

Reach, relevance, and resonance.

D.  

The 80/20 rule

Discussion 0
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