Pass Your Google Google Analytics Individual Qualification Exam Easy!

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The Google Analytics Individual Qualification (GAIQ) is created to provide the candidates with a tangible validation that they understand the basics of digital analytics and Google Analytics. To get qualified, the applicants are required to take a single test. The exam measures their knowledge of basic and advanced Google Analytics concepts, including planning & principles; configuration & administration; implementation & data collection; conversion & attribution; metrics, reports, and dimensions.

Prerequisites

The Google Analytics Individual Qualification exam is intended for both beginners and experienced users. It suits anyone who wants to leverage Google Analytics within their organizations or help others to do the same. The test has no formal prerequisites. However, the candidates are recommended to complete the optional training courses available on the exam webpage to develop the necessary competency for the test.

Exam Info

The Google Analytics Individual Qualification exam is available for the students free of charge and delivered online. To take it, the candidates need to go through the Google Skillshop platform. The new users will be required to create a personal profile, while those who already have an account will be asked to log in. Once you enter Google Skillshop, search for and select ‘Google Analytics Individual Qualification’ to start the testing session.

The examinees can choose a language in which they prefer to sit for the GAIQ test. The available options include English, Simplified Chinese, Dutch, Czech, French, Hebrew, Italian, Polish, Japanese, German, Korean, Brazilian Portuguese, Spanish, Russian, and Turkish. The qualification exam is 1.5 hours long and consists of 70 questions. To get certified, the individuals need to answer at least 80% of questions correctly, which is at least 56 questions of the total number. All of the questions presented in the test are multiple choice, so the learners need to simply select the best possible answer from the available options.

If you fail the exam at your first attempt, then you will have to wait for 24 hours before you can retake it. After this period, you will be able to head back to the official page on the Google Skillshop platform and take the test again. There is no penalty for failing the exam. Once you pass the Google Analytics Individual Qualification test, you are awarded the certificate from Google through which you can demonstrate your proficiency in Google Analytics to your employers, clients, and colleagues. This certification is valid for 12 months from the date of issue. You need to retake the qualification exam every 12 months to keep the certificate valid.

Preparation Process

The official platform offers a variety of training tools to equip the candidates for the Google Analytics Individual Qualification exam with the required knowledge and skills. First of all, the learners are recommended to go for two official training courses known as Google Analytics for Beginners and Advanced Google Analytics. They are made up of video lessons, but there is also the option to read through the lessons. There is no fee for completing these courses.

The Google Analytics for Beginners training course is divided into 4 units covering various aspects of using Google Analytics. It explains to the new users how to create an account, set up data filters, and implement tracking code. The learners will learn how to navigate the Google Analytics interface & reports as well as set up shortcuts & dashboards. The course also demonstrates how to perform the analysis of basic Acquisition, Audience, and Behavior reports as well as set up goals & campaign tracking.

The Advanced Google Analytics training course also comprises of 4 units. It explains to the candidates how data is collected and processed into readable reports. The students will also get an understanding of how to utilize configurations, such as Custom Metrics, Custom Dimensions, and Event Tracking to collect data that is relevant to their businesses. Moreover, the applicants will get familiar with more advanced analysis techniques that use channel reports, segmentation, custom reports, audience reports, as well as marketing strategies such as remarketing and Dynamic Remarketing that show ads to the clients who have visited the website.

Apart from the official courses, the individuals can explore the Analytics YouTube Channel containing a wide range of videos on different data analysis topics. Besides that, the learners can read the subject-related articles in Analytics Blog or join Analytics Discussion Forum to communicate with other Analytics practitioners and get help on specific Analytics topics. To get some practical experience with Google Analytics, the specialists can take advantage of the Analytics demo account. It is a completely functional Analytics account that any Google user can access. With it, you have an opportunity to take a look at real business data and experiment with the Analytics features. To view all the prep options offered by Google, refer to the Analytics Training and Support portal.

The individuals preparing for the Google Analytics Individual Qualification exam are free to use the third-party study materials. Specifically, the candidates are recommended to pay attention to practice tests. This resource contains the questions that are very similar to the actual exam items. This will help you get an insight into the format of the questions to improve your performance in the qualification test.

Career Prospects

After completing the Google Analytics Individual Qualification test, you will have an in-depth comprehension of Google Analytics, which will help you better understand your website data. Additionally, it enables you to create a successful SEO campaign and deliver more valuable results for your business. It opens up a variety of opportunities for your employment or career advancement. Some of the job roles that you can consider after getting certified include a Digital Marketing Specialist, a Marketing Specialist, a Data Analyst, a Marketing Associate, a Marketing Analyst, a Digital Strategist, a Senior Marketing Manager, a Search Engine Optimization (SEO) Specialist, a Digital Marketing Coordinator, a Digital Marketing Analyst, a Data Scientist, a Digital Media Specialist, and more. The average salary that you can earn is $56,250 per annum.

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