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AD0-E208 Practice Exam Questions and Answers

Adobe Analytics Business Practitioner Expert

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Total Questions : 50

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Question # 1

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal.

Which Visualization should be used for this report?

Options:

A.  

Treemap

B.  

Bullet

C.  

Scatter

Discussion 0
Question # 2

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

Options:

A.  

The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B.  

The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C.  

Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Discussion 0
Question # 3

Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

Options:

A.  

Video Views/Visitors is the most statistically significant difference between the two segments.

B.  

On average, Purchasers view 81 % more videos than Non-Purchasers.

C.  

Purchasers are 81 % more likely to complete a Video View than Non-Purchasers.

Discussion 0
Question # 4

An analyst has been given a list of dimensions available to conduct an analysis on their hospital's doctor site.

The Solution Design Reference (SDR) contains:

eventl - Start Appointment Booking - Set on: Appointment Booking Start

event2 - Booking Complete - Set on: Appointment Booking Complete

eVarl - Doctor Type - Set on: event2

eVar2 - Number of Available Appointments - Set on eventl

propl -Appointment Pathing

Given the SDR, which report can be generated?

Options:

A.  

Booking Completion Rate

B.  

Time to Book an Appointment

C.  

Length of Appointments

Discussion 0
Question # 5

A pharmaceutical client wants to see a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive. Each product can have varying number of pages but has a unique product name included in all its URLs. The client also wants to ensure that the Products in the Freeform Table are arranged in a specific order by product name.

How would an analyst use segments to do this?

Options:

A.  

Create segments for all of the product names by page name and drag and drop them in order in a Freeform Table with Visits.

B.  

Create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits.

C.  

Create a stacked segment for all of the product names by page name segments and drag and drop them in order in a Freeform Table with Visits.

Discussion 0
Question # 6

What is the correct functionality when setting up Intelligent Alerts?

Options:

A.  

Send an alert by SMS with a link to your Analysis Workspace project

B.  

Send an alert by e-mail or SMS with a link to an auto-generated Analysis Workspace project

C.  

Send an alert by e-mail with a link to your Analysis Workspace project

Discussion 0
Question # 7

An analyst wants to exclude visits where a page with the name "Shopping Checkout" was viewed.

How would these visits be excluded from a report?

Options:

A.  

A visit-based segment with one include condition: Page does not equal "Shopping Checkout"

B.  

A hit-based segment with one exclude condition: Page equals "Shopping Checkout"

C.  

A visit-based segment with one exclude condition: Page equals "Shopping Checkout"

Discussion 0
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