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Good News !!! AD0-E406 Adobe Target Business Practitioner Expert is now Stable and With Pass Result

AD0-E406 Practice Exam Questions and Answers

Adobe Target Business Practitioner Expert

Last Update 5 days ago
Total Questions : 68

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Question # 1

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

Options:

A.  

Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.

B.  

Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

C.  

Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

Discussion 0
Question # 2

Three weeks after activation of an A/B activity with four experiences (

A.  

8,

C.  

D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Options:

A.  

Do nothing. Auto-allocate will do this.

B.  

Deactivate the activity and create a new one with only

A.  

B, D experiences.

C.  

Switch the test to manual allocation and allocate 0% of traffic to Experience

C.  

Discussion 0
Question # 3

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

Options:

A.  

Bounce Rate

B.  

Pages Pet Visit

C.  

Time Spent Per Visit

Discussion 0
Question # 4

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

Options:

A.  

Auto-allocate

B.  

Auto-target

C.  

Manual allocation and later switch it to Auto-allocate

Discussion 0
Question # 5

Match the strategic question to the relevant component within a Recommendations activity.

Options:

Discussion 0
Question # 6

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

Options:

A.  

Revenue Per Visitor (RPV)

B.  

Average Order Value (AOV)

C.  

Custom Scoring

Discussion 0
Question # 7

In which two channels must Target Form-Based Experience Composer be used? (Choose two.)

Options:

A.  

Emails

B.  

Kiosks

C.  

Single-page application

D.  

Post login pages

Discussion 0
Question # 8

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Options:

A.  

Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

B.  

Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

C.  

Create audience with QA query parameter, then attempt to qualify by browsing the site.

Discussion 0
Question # 9

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

Options:

A.  

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B.  

To visualize the different combinations and decide which ones to include/exclude in the experiment

C.  

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Discussion 0
Question # 10

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Options:

A.  

Find a metric that is impacted positively by the change, and make this the primary metric.

B.  

Segment the results by new and returning visitors, and compare their usage.

C.  

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

Discussion 0
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