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C_C4H260_01 Practice Exam Questions and Answers

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Last Update 5 days ago
Total Questions : 89

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Question # 1

According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct answers to this question.

Options:

A.  

Define marketing approvals.

B.  

Decide which APIs will be used and when.

C.  

Define the campaign templates

D.  

Define origins and a matching strategy.

E.  

Draw an overview picture of your system landscape.

Discussion 0
Question # 2

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Options:

A.  

Define a function for accounts and contacts.

B.  

Define a team member role for accounts and contacts.

C.  

Define different ID origins for accounts and contacts from SAP S/4HAN

A.  

D.  

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HAN

A.  

Discussion 0
Question # 3

You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio

Options:

A.  

Personalization

B.  

Tags

C.  

Communication Category

D.  

Structure Changeable

Discussion 0
Question # 4

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.  

Change the attribute label in the Manage Your Solution app.

B.  

Choose the relevant data source for the segmentation object and add the desired attribute label

C.  

Change the attribute label directly in the Segmentation Models app.

D.  

Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe

Discussion 0
Question # 5

Which of the following business objects can be used to activate the approval process? Note: There are 3 correct answers to this question.

Options:

A.  

Segmentation models

B.  

E-mail template

C.  

Campaign

D.  

Target group

E.  

Marketing plan

Discussion 0
Question # 6

Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Options:

A.  

Impressions

B.  

Click-through rate

C.  

Activated e-mails

D.  

Model status

E.  

Conversion rate

Discussion 0
Question # 7

Your customer is already live and requires a new key performance indicator (KPI) in segmentation. Which apps would you use to do this?

Options:

A.  

Import DataSegmentation ConfigurationExport Software Collection

B.  

Add Custom ViewMarketing ExtensibilityExport Software Collection

C.  

Add Custom ViewSegmentation ConfigurationExport Software Collection

D.  

mport DataMarketing ExtensibilityExport Software Collection

Discussion 0
Question # 8

Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.

Options:

A.  

Description

B.  

Contact ID

C.  

Origin

D.  

Start, End date

E.  

Key identifier field

Discussion 0
Question # 9

Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answers to this question.

Options:

A.  

Assign a communication system to the communication scenario.

B.  

Assign communication users to the communication system.

C.  

Create a communication system.

D.  

Activate the scenario to enable communication.

E.  

Create a communication arrangement.

Discussion 0
Question # 10

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

Options:

A.  

Manage your Solution

B.  

Marketing Application Jobs

C.  

Map Free Texts

D.  

Marketing Extensibility

Discussion 0
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