Top Google Certifications

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One of the main reasons why the Google certification program is popular among the IT specialists is that it has free online training and free certificates. Moreover, it helps all the interested candidates verify their knowledge of various platforms of Google. Thus, you are able to get the needed expertise in working with Google Ads, Google Cloud, Google Analytics, Google Marketing Platform, and other sectors that the company covers. Each of the domains has several levels of difficulty to provide the applicants with any background with useful skills. The possibilities of showcasing your mastery are really enormous.

Google Cloud Certifications

The Google Cloud certification path helps the potential candidates validate their knowledge to let them show their skills in leading business to success by using the Google Cloud technology. For your convenience, this track is available in two levels of difficulty, which are the following:

1. Associate

For this level, it is recommended to have more than 6 months of experience building on Google Cloud. There is only one certification under this path, which is known as Cloud Engineer. This is the perfect choice for those who want to prove their skills in deploying apps, managing enterprise solutions, and monitoring operations. It is also important to be able to use the Google Cloud Console, work with the command-line interface, and maintain more than one deployed solutions, which leverage self-managed or Google-managed services on Google Cloud. You will need to pass the 2-hour exam to prove that you have the required skills.

2. Professional

As for this level, it offers 8 options to pursue. The recommended experience for all of these paths is more than 3 years of industry experience and more than 12 months of working with Google Cloud. The certifications that you can obtain are the following:

• Cloud Architect: With this certificate, you will be able to show your professional-level skills of using Google Cloud Platform and thorough understanding of the Cloud architecture. After passing the 2-hour test, you can be sure that your future employer will know about your ability to develop, design, and manage highly available, robust, and secure solutions to drive the business objectives.
• Cloud Developer: This path is available for those IT specialists who are able to build highly available and scalable apps with the use of the Google-recommended tools and practices. Here, you will also have to deal with the 2-hour exam that will prove that you have the required proficiency with one or more general-purpose programming language and are skilled enough to produce meaningful logs and metrics to trace code and debug it.
• Data Engineer: A Professional Data Engineer is able to collect, transform, and publish data to make data-driven decisions. The test that you need to pass to get the certification is 2 hours long and is designed to evaluate your skills in leveraging, deploying, and continuously training the pre-existing machine learning models.
• Cloud DevOps Engineer: If you want to obtain this certification, you need to pass the 2-hour test. It will evaluate if you are able to efficiently develop operations so that they balance delivery speed and service reliability.
• Cloud Security Engineer: After getting this certificate, you will gain the skills in designing and implementing a secure infrastructure on Google Cloud Platform. The prerequisite exam lasts for 2 hours and measures your skill set, which should include your understanding of the best industry security requirements and security best practices.
• Cloud Network Engineer: If you are able to implement and manage network architectures in Google Cloud Platform and have more than a year of experience of working with it and may work with architects, you can go for this option. The exam is also 2 hours long.
• Collaboration Engineer: A Professional Collaboration Engineer is able to transform the business objectives into tangible policies, security practices, and configurations that are related to integrations, content, and users. The 2-hour test will evaluate your knowledge of identity management infrastructure and organization’s mail routing.
• Machine Learning Engineer: A professional who is ready to build, design, and productionize ML models to solve business challenges with the use of Google Cloud technologies, can get this certification after dealing with the 2-hour test.

Preparation Options

For any interested candidate, Google offers the official training to help them get the needed skills and knowledge if they are not sure in their current skill set and knowledge base. Thus, you can take one class or even go for a full-learning path to develop the Cloud skills through the on-demand instructor-led classes. For example, you can enroll for the following courses:

• Infrastructure modernization;
• Application modernization;
• Hybrid and multi-Cloud;
• Smart analytics and data management;
• Apigee and Business Application Platform;
• Networking and security;
• Machine learning and artificial intelligence;
• Google Cloud for business;
• Productivity and collaboration.

You can choose to go for the on-demand training or schedule a class you want and start it the day you need.

Google Ads Certifications

The Google Ads certification path is another option that you can go for if you want to get a Google certificate. It is a beginner-level option offered by Google to those specialists who want to show their mastery in the aspects of Google Ads. All in all, there are 6 certifications that you can obtain and they are the following:

• Google Ads Display: With this certificate, you can demonstrate your skills in delivering effective display advertising to meet the specific marketing objectives. To get it, you need to pass the Google Ads Display Assessment, which lasts for 1 hour and 30 minutes.
• Google Ads Search: Here, you are able to show your skills in building Google Search campaigns and optimizing them. The task is the same, you need to deal with a certain assessment to get the certification. For this path, it will last for 1 hour and 30 minutes as well.
• Google Ads Measurement: To be able to obtain this certification, you need to have knowledge of how to measure digital ad performance and optimize it with the use of Google measurement solutions. The assessment here is also 90 minutes long.
• Google Ads Video: If you know how to get the results from Google Video and YouTube advertising solutions, you can go for this path. The 90-minute assessment will measure your level of understanding of how to tell the stories on YouTube that will be effective enough to let you reach your potential customers.
• Shopping Ads: To master this path, you should know how to create Shopping campaigns and optimize them to maximize conversions and reach. After you learn everything you need, you should go for the Shopping Ads Assessment that will also last for 1 hour and 30 minutes.
• Google Ads Apps: Your mastery of developing Google App campaigns and your understanding of the fundamentals of advanced optimization strategies and campaign creation will be a shaping factor for getting this certification. The Google Ads Apps Assessment is 90 minutes long as well.

Preparation Options

Each of the certification paths offers the thorough training that is optional for those who want to prepare for the tasks that they will have. You can start with the optional preparation assessment and get some knowledge from the study options offered along with the certification test. Each of the training variants lasts for about 10 to 20 minutes. To be able to learn new skills, you need to sign with a Google account. Some of the courses that you can follow are as follows:

• Grow Your Business with Google Ads;
• Increase Efficiency with Automated Bidding;
• Explore the Value of Google Search;
• Make Ads Relevant with Search Ad Extensions;
• Boost Performance with Optimization Score;
• Connect with Your Audience on YouTube;
• Know Video Ad Formats;
• Understand YouTube for Action;
• Grow Your Retail Business with Google;
• Grow Your Business with Google Ads;
• Understand the Apps Ecosystem;
• Create and Refine Your App Campaign.

There are even more options that are available right on the certification webpage.

Google Analytics Certifications

There is also the option where you can learn about the Google measurement tools, so you can do this with the help of the Analytics Academy. There are several courses that you can opt for and they are the following:

• Google Analytics for Beginners;
• Google Analytics for Power Users;
• Advanced Google Analytics;
• Getting Started with Google Analytics 360.

Preparation Options

To prepare for these paths, you can go for the Introduction to Data Studio or Google Tag Manager Fundamentals courses. The first one helps all the interested candidates learn the beginner steps and practice them to be able to connect the building Data Studio reports and data.

The second course teaches you how the Google Tag Manager is able to simplify the management process and tag implementation for the developers, analysts, and marketers.

The company also offers several mini-courses available on YouTube where you can know about Google Optimize, Google Tag Manager, Google Analytics for Firebase, and other useful details. You can also look at the instructors to know the experience and level of expertise of a person who will teach you.

Career Opportunities

Depending on the path you choose, you can earn more money or even get a promotion and land a new position to enhance your career. As for the available job roles, they are as follows:

• Data Engineer;
• Paid Media Manager;
• G Suite Engineer;
• Cloud Engineer;
• Application Developer;
• Cloud Developer;
• Cloud Network Engineer;
• Marketing Manager;
• Digital Strategy Associate;
• Cloud Security Engineer;
• Digital Advertising Specialist;
• Product Marketing Manager;
• PPC/SEM Manager;
• Data Scientist;
• PPC Analyst;
• SEO Project Manager.

When it comes to the average salary, you can get from $51,612 to $175,761 per year.

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