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MB-220 Dumps - Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Practice Exam Questions

Microsoft MB-220 - Dynamics 365 for Marketing Functional Consultant Associate Practice Exam

  • Certification Provider:Microsoft
  • Exam Code:MB-220
  • Exam Name:Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Exam
  • Total Questions:246 Questions and Answers
  • Updated on:Nov 22, 2024
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MB-220 Question and Answers

Question # 1

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Question # 2

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.  

Check the country/region, check the localization check box. Validate, and then Publish.

B.  

Check the localization check box. Validate, check for errors, and then Publish.

C.  

Verify the segment and email language, check for errors, and then Go Live.

D.  

Verify the segment, check the country/region. Validate, and then Go Live.

Discussion 0
Question # 3

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

Options:

A.  

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.  

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.  

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.  

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

Discussion 0

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MB-220 FAQs

Exam MB-220 is a certification exam for the Microsoft Dynamics 365 Customer Insights - Journeys Functional Consultant.

The certification for Exam MB-220 will retire on November 30, 2024, at 11:59 PM Central Standard Time.

Responsibilities include engaging with and converting leads, orchestrating marketing experiences, personalizing marketing messaging, and delivering marketing insights.

Key tasks include configuring the core marketing application, lead nurturing with personalized experiences, maintaining compliance and consent policies, and using analytics.

Candidates should have knowledge of marketing principles and understand the role of Dynamics 365 Customer Insights - Journeys in relation to the Dynamics 365 suite of applications.

Candidates should understand interoperability with Dynamics 365 Customer Insights - Data, Microsoft Power Platform, Dynamics 365 Customer Voice, Dynamics 365 Sales, and Microsoft Teams.

Candidates should understand industry terminology, processes, and best practices.

The English language version of the exam was updated on March 20, 2024.

The passing score for Exam MB-220 is 700.

The cost is $165 USD, but this may vary based on the country or region where the exam is proctored.

This area covers 1-5% of the exam.

There are 5 modules in this Learning Path.

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