Ecto Cooler was product tie-in with the movie Ghostbusters. Hi-C struck a deal in 1984 to promote the movie by developing a drink. Expected to last only as long as the movie, the drink was successful beyond expectations and continued to be produced for the better part of two decades. The Ecto Cooler box featured the Ghostbusters character Slimer, as did the commercials. Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin' Orange Tangergreen. Slimer was replaced on the packaging by a similar-looking blob of lips. Excepting the flavor, the only other unchanged aspect of the product is that it is still being noted as ecto cool on many store receipts.
In 2006, Shoutin' Orange Tangergreen was renamed Crazy Citrus Cooler.
Ecto Cooler is also the nickname of an alcoholic drink that is made by mixing a lemon-lime powder mix with vodka, sugar, water, and ice. [1]
Because of popular demand, mega retailers such as Walmart and Target have agreed to begin restocking this product as of March 2007.[citation needed]