Chinese 5D billboard... is this for real? Crazy stuff.

Red Squirrel

No Lifer
May 24, 2003
67,871
12,349
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www.anyf.ca
That's pretty crazy if real. I assume there must be some transparent screens that stick up beyond the building to be able to make a sort of holographic effect.
 

gorobei

Diamond Member
Jan 7, 2007
3,713
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the op video is somebody using cgi.

there are active display billboards doing something similar.

the illusion only works from one specific location, it is just a projection mapping technique similar to those sidewalk chalk artists that can make it look like there is a hole in the ground.

 

Charmonium

Diamond Member
May 15, 2015
9,534
2,909
136
the op video is somebody using cgi.

there are active display billboards doing something similar.

the illusion only works from one specific location, it is just a projection mapping technique similar to those sidewalk chalk artists that can make it look like there is a hole in the ground.

OH noooo mr. bill - the CHUDs will eat us all - and with NO steak sauce. Oh the humanity!
 

Klingenberg

Member
Oct 29, 2012
41
6
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I wonder how much an ad like that costs.
I know of Blindspot, a platform to put ads on digital billboards, and there their price up to $80 per play. Couldn't see any 3D billboards, though. I wouldn't be surprised if their cost will be over $100 per play.
 
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Zeze

Lifer
Mar 4, 2011
11,210
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I like how they're just throwing numbers... why not call it 7D?

Space time existence itself...
 

quikah

Diamond Member
Apr 7, 2003
4,085
663
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Sorry for reviving this one. Just saw this one


Was just there a couple of weeks ago. Kind of cool, but not that impressive IRL IMO. More impressive is how well Japan runs with the ridiculous mass of people in the area.
 

Red Squirrel

No Lifer
May 24, 2003
67,871
12,349
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www.anyf.ca
5D would make sense if the ads are different for each person looking at it. It would be like it can work in multiple alternate realities that are tailored to the individuals observing it. Call it a quantum billboard.

I joke but I wouldn't be surprised if advertisers are actually trying to figure out how to make targeted billboards. They would look at what demographic of people are in the viewing area and display ads based on that. Let's say a bus full of hockey players is driving by it would detect that a good portion of the people that are seeing it like hockey, so it starts to put hockey equipment ads. This could fairly easily be done because phones know everything about us so they just need to look at that data in real time. The company would just buy the data from Google/Apple in real time.
 

lxskllr

No Lifer
Nov 30, 2004
57,637
7,873
126
5D would make sense if the ads are different for each person looking at it. It would be like it can work in multiple alternate realities that are tailored to the individuals observing it. Call it a quantum billboard.

I joke but I wouldn't be surprised if advertisers are actually trying to figure out how to make targeted billboards. They would look at what demographic of people are in the viewing area and display ads based on that. Let's say a bus full of hockey players is driving by it would detect that a good portion of the people that are seeing it like hockey, so it starts to put hockey equipment ads. This could fairly easily be done because phones know everything about us so they just need to look at that data in real time. The company would just buy the data from Google/Apple in real time.
I'm pretty sure targeted billboards are already a thing. If not in the wild, then in validated research. I was reading about them years ago. People can't look at the same billboard at the same time and see different things, but they can change for the individual or aggregate.
 
Mar 11, 2004
23,173
5,637
146
the op video is somebody using cgi.

there are active display billboards doing something similar.

the illusion only works from one specific location, it is just a projection mapping technique similar to those sidewalk chalk artists that can make it look like there is a hole in the ground.


I like how the artist added Fred Durst in his natural habitat.
 
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