On penetration. There is huge upside for us in emerging markets. I have myself lived in Asia for many years, Middle East as well. That's the areas where we see growth, and this is where we expect growth to come. And then maybe if I bring all of this a little bit together, a little bit of a personal anecdote, I'll talk about my daughter, Maya. She's 20 years. She's in college, a junior in college. And she always had access to PCs, given what I'm doing for a job -- for a living, and she never looked at them until COVID hit. And all of a sudden, she understood that consuming education content on a tablet, consuming it on a mobile phone is really not cool.
And so she lobbied me not to buy her 1 laptop but 2 because she was really concerned about not being able to dial in. So she wanted to have -- if 1 unit went down, she wanted to have 2. And that, I think, is a customer segment that was not looking at PCs prior to the pandemic and is now a very core part of what we are planning with. So I hope that gives you a bit more color and explains why we are bullish about the growth.
Christoph Schell, Chief Commercial Officer