It was a massive jolt to the industry:
That Apple released its implementation so soon after the ARMv8 spec announcement started a bit of continuous shock-and-awe. It's likely Apple submitted its implementation as the 64-bit standard working closely with ARM and kept running with that lead for years. ARM's own implementations in the A57 were jokes in comparison and were a disaster for Qualcomm in the 810/808 era. (One almost wonders why Apple didn't just keep the ISA for itself and its ecosystem...)
Qualcomm isn't so different here in that its initial implementations for cellular air interfaces are submitted to the 3GPP as the standards for generations of cellular networks. (Except designing and implementing these designs across net connected towers and mobile subscription stations are far far more sprawling, difficult, and more capital intensive to this day. CPU design is much more relatively self-contained and much more available even for high performance designs.) It is a good thing that Qualcomm has submitted these standards and is bound by SEP licensing terms here or cellular network deployments would be in a more fractured and primitive shape or in the hands of those with politically questionable motives (to some).
Apple's lawsuit and withholding of cellular royalties to Qualcomm was a real kick to the nuts, and its acquisition of Intel's modem unit was a bit of a parting shot on the way out the door when the lawsuit failed. Qualcomm is getting its shot back after the contested departure of lead Apple CPU designers now with its still hotly contested acquisition of Nuvia (very questionable and public lawsuit by ARM; if it cared to truly expand its ecosystem, why not quieter arbitration?). With Qualcomm an essential enabling force for Android SoCs which are often foundationally cheaper due to their better integration of modems (I wouldn't rule out Qualcomm helping android ecosystem partners with modem and RF implementation), I think this is much more of an active but
cold-war than people suspect.