Discussion Google Tensor SoC thread

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sze5003

Lifer
Aug 18, 2012
14,267
655
126
I don't know what the split is but many people do care and for the many people who don't care it's not a negative unless it hurts battery life.

Google wanted their own SoC to lower cost and to integrate IP they had designed (TPU).
True, had pixels for years until they went to their own SOC then battery life and modem became garbage.
 
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FlameTail

Diamond Member
Dec 15, 2021
4,238
2,594
106
Another Google Chips leak:

Tensor G6


Apart from the CPU, other stuff like GPU, DSP, SLC are getting downgraded. Apparently, the motivation is to reduce the die area, and hence reduce the SoC cost.

What on earth are they doing? Pixels cost as much as iPhones now. Customers expect to have a flagship SoC for the price they are paying.
 
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gdansk

Diamond Member
Feb 8, 2011
3,276
5,186
136
What on earth are they doing? Pixels cost as much as iPhones now. Customers expect to have a flagship SoC for the price they are paying.
I've said it before - in phones people care about features, working radios, low power draw for more battery life. Google intends to fix those problems and add more features to their phones. In my opinion it seems they correctly identified key complaints from customer feedback.

Few care about peak performance if they can fix the other problems. I do question the GPU choice, however. Why IMG...?
1 x X930 + 6 A730 sounds like it should offer decent peak performance and good efficiency. G5 is the one that seems most cost cutting. Why another generation with X4?
 
Last edited:

Doug S

Platinum Member
Feb 8, 2020
2,890
4,914
136
Another Google Chips leak:

Tensor G6


Apart from the CPU, other stuff like GPU, DSP, SLC are getting downgraded. Apparently, the motivation is to reduce the die area, and hence reduce the SoC cost.

What on earth are they doing? Pixels cost as much as iPhones now. Customers expect to have a flagship SoC for the price they are paying.

Google's strategy with the Pixel makes no sense. Why are they even doing a custom SoC if they are going to cut corners on something selling at flagship prices? Maybe cutting corners to cut the price of the SoC is because they want to cut the price of the Pixel - maybe the "price it like iPhone" strategy they moved to after being a bit more affordable in the past isn't working out for them.
 
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MarkizSchnitzel

Senior member
Nov 10, 2013
452
74
91
The whole Pixel line makes no sense whatsoever, and I'm pretty sure google is as lost as people wondering here.

Do they want to make money of it? Like serious money? That takes consistency and slow hard work.
But charging iphone prices with such low marketshare will not get them serious money. So that can't be it.

They should have attacked mid and lower end. Work their way up.
 

LightningZ71

Golden Member
Mar 10, 2017
1,910
2,260
136
Considering that I see most people getting the base pixel or Pixel a series when they go on sale (including me getting my regular 8 on the recent deep discount), they aren't making a whole lot of money on them. The few people that I know that have the Pro or Max got them with carrier subsidy.

I have to say, my regular 8 and my iPhone 13 for work don't feel markedly better or worse than each other for daily use. I don't play demanding games on my phones, so performance is measured on general usage, web browsing, social media apps, and certain utility apps. Both do everything that I need, when I need to do it, and have a battery that lasts me all day in my usage.
 

FlameTail

Diamond Member
Dec 15, 2021
4,238
2,594
106
They should have attacked mid and lower end. Work their way up.
IMO it's a good thing that Google is positioning the Pixel as a 'premium phone'. If you look at the Pixel 9 series, they have all the ingredients of a premium phone (except for the SoC, that is).

Android has a serious brand image problem. The vast majority of the populace thinks that "Android = cheap, iPhone = premium". Like 90% of GenZ prefers iPhones, which is alarming.
The few people that I know that have the Pro or Max got them with carrier subsidy.
You mean the Pro XL? There isn't a Pixel Max
 

moinmoin

Diamond Member
Jun 1, 2017
5,145
8,226
136
Android has a serious brand image problem. The vast majority of the populace thinks that "Android = cheap, iPhone = premium". Like 90% of GenZ prefers iPhones, which is alarming.
Isn't that a problem specific to the North American market? Everywhere else (aside Australia and Oceania) iOS is in the minority.
 
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DZero

Senior member
Jun 20, 2024
249
98
61
Isn't that a problem specific to the North American market? Everywhere else (aside Australia and Oceania) iOS is in the minority.
Don't forget Japan which is iOS dependant. Funny story...


What the heck Australia? This screws the Pixel phones big time. Androids are screwed HARD this time.
 

FlameTail

Diamond Member
Dec 15, 2021
4,238
2,594
106
Isn't that a problem specific to the North American market? Everywhere else (aside Australia and Oceania) iOS is in the minority.
Even South Korea, the home turf of Samsung isn't secure;

 

LightningZ71

Golden Member
Mar 10, 2017
1,910
2,260
136
Isn't that a problem specific to the North American market? Everywhere else (aside Australia and Oceania) iOS is in the minority.
Maybe. But it matches what we see. Every kid at the private school my daughter's friends go to has an iPhone. They even asked her if she ever tried to hide the fact that she has an android from people. She doesn't care about that stuff, but it certainly is a status thing.
 

moinmoin

Diamond Member
Jun 1, 2017
5,145
8,226
136
Don't forget Japan which is iOS dependant.
I'll include them in Oceania.

Even South Korea, the home turf of Samsung isn't secure;

That's a strong flip at that age range indeed. Do we have similar market share data from other regions?
 

Doug S

Platinum Member
Feb 8, 2020
2,890
4,914
136
They should have attacked mid and lower end. Work their way up.

The lower you go the harder it is to make a profit, and the more volume is required to achieve that profit. Does Google want to sell tens of millions of phones a year, and risk pissing off their OEMs?

At some point with enough competitive pressure from Google stealing their lunch money they might decide to come together around a common non-Google flavor of Android and cut them out. Put the collective weight of Samsung, Moto, Oneplus, or whoever the big non-China players are in Android these days behind a common and trusted default app store, doing their own Chromium browser fork instead of bundling Chrome, default to ChatGPT search instead of Google Search and suddenly Google's aggressiveness with Pixel you're recommending has cost Google tens of billions in revenue.
 
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NostaSeronx

Diamond Member
Sep 18, 2011
3,743
1,250
136
Does Google want to sell tens of millions of phones a year, and risk pissing off their OEMs?
The OEMs for the ultra-low-end aren't that great.

The unholy trinity:
- Tensor Go
- Pixel Go
- Android Go

Would be great.
 

DZero

Senior member
Jun 20, 2024
249
98
61
Another Google Chips leak:

Tensor G6


Apart from the CPU, other stuff like GPU, DSP, SLC are getting downgraded. Apparently, the motivation is to reduce the die area, and hence reduce the SoC cost.

What on earth are they doing? Pixels cost as much as iPhones now. Customers expect to have a flagship SoC for the price they are paying.
Uses the design of the Tensor G4!
Is a total regression and maybe SD 7+ Gen 3 may beat it.
 
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