Question AMD Laying off 4% of worldwide workforce to "focus more on AI"

LightningZ71

Golden Member
Mar 10, 2017
1,910
2,260
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Makes sense. AI is the only real growth sector of the overall tech market. In general compute, more competition is entering, some at the bottom end eating volume, and at the top end hurting ASPs. With them failing to compete on the top end with RDNA4, they get killed on margin. With Intel keeping pricing depressed on midrange and below. Consoles only deliver volume, but little margin.
 

Thunder 57

Diamond Member
Aug 19, 2007
3,079
4,873
136
That article is garbage.

It’ll be an uphill battle. Consensus estimates have AMD’s 2025 revenues reaching $32.6 billion, up just $7.0 billion.

Up "just" 27%?

Also, I don't see the phrase "focus on AI" anywhere in it. Is that your assumption?

Also:

“We are committed to treating impacted employees with respect and helping them through this transition.”

LOL. What's with all the layoffs this year? This seems unnecessary. I hope its not so they buyback some stocks.
 

Gideon

Golden Member
Nov 27, 2007
1,842
4,379
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I don't like it, but if the Bloomberg article is true , they sure are cutting the right areas at least:

The job cuts are concentrated on sales and marketing positions for areas such as consumer PC and gaming PCs, according to a person familiar with the process who asked not to be identified because the matter is private

We all remember the atrocious "gaming uplift" marketing for initial Zen 5 chips, right?

IMO it has been terrible for 4+ years. I still remeber "gamecache", uugh
 

Thunder 57

Diamond Member
Aug 19, 2007
3,079
4,873
136
I don't like it, but if the Bloomberg article is true , they sure are cutting the right areas at least:



We all remember the atrocious "gaming uplift" marketing for initial Zen 5 chips, right?

IMO it has been terrible for 4+ years. I still remeber "gamecache", uugh

Gamecache was probably peak stupidity. Maybe not as its been consistently bad. But that one was really stupid.
 
Reactions: Tlh97 and Gideon

coercitiv

Diamond Member
Jan 24, 2014
6,759
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I don't like it, but if the Bloomberg article is true , they sure are cutting the right areas at least:
I would call that the least bad area, not the right area. Just because they have bad marketing does not mean those marketing positions should be deleted.

Marketing should be about more than bad launch slides and silly names, it should be about ensuring your company has a competent voice to advocate for your products at the right times and in the right places. AMD marketing needs people actually talking to consumers about their latest products or software. They already began doing this with Gamers Nexus on a few occasions, but I suspect it's GN pushing for this type of content when it should be AMD facilitating and encouraging this interaction with more than one YT channel.

If AMD had an internal process for presenting their consumer tech to the world they would probably avoid some of the awkward moments as well. A competent marketing dep would have caught the Zen 5 gaming discrepancies before getting out in the world, a competent marketing team preparing for direct interactions with media and consumers would have likely called for a delay on Anti-Lag+ launch, because they would have gotten banned in Counter Strike before the public

Anybody can think of silly names and make bars bigger in keynote slides. Few people can muster the energy and warmth to consistently translate technology into a compelling story, attract attention and build trust. What Tom Petersen did for Intel Graphics should be seen as a template for AMD marketing in the years to come. If they have the people. And the money.

PS: in the absence of proper justification for the job cuts, I vote "Unnecessary".
 
Jul 27, 2020
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They need to have a spokesperson here. By interacting with us, he/she could get at least a "little" idea of why people like AMD and what more they expect from AMD to keep liking them even more. If they can wrap their heads around why some people get disappointed about their launches or why certain avid users are deciding to skip a generation, it will help them that much more to create a more compelling product that will be much harder to resist for the enthusiast. And that trickles down to normal users because most enthusiasts love to express and spread their excitement when using a product and recommend it to anyone and everyone in their circle. Some may even be good writers and do a very public blogpost, giving AMD free publicity.
 

mikegg

Golden Member
Jan 30, 2010
1,849
471
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They need to have a spokesperson here. By interacting with us, he/she could get at least a "little" idea of why people like AMD and what more they expect from AMD to keep liking them even more. If they can wrap their heads around why some people get disappointed about their launches or why certain avid users are deciding to skip a generation, it will help them that much more to create a more compelling product that will be much harder to resist for the enthusiast. And that trickles down to normal users because most enthusiasts love to express and spread their excitement when using a product and recommend it to anyone and everyone in their circle. Some may even be good writers and do a very public blogpost, giving AMD free publicity.
No, people here are AMD's worst customers. Loudest critics. Biggest value seekers. Declining market size.
 

JustViewing

Senior member
Aug 17, 2022
225
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AMD or any company should not fire employees when they are making good profit, it is immoral. This sort of action should be banned.

gaming division saw a 69% year-over-year decline
AMD purposely didn't release new cards, so you can't expect profit. Solution, need to make new graphics cards and not fire employees.

AMD has struggled to make progress in AI chip sales against rival Nvidia
I don't this is true. They are making big gains in AI.
 
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DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
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Someone suggested it is mostly due to excess employees picked up from acquired companies.
 

DrMrLordX

Lifer
Apr 27, 2000
22,184
11,889
136
Someone suggested it is mostly due to excess employees picked up from acquired companies.
If so then eh, okay. But perhaps those people could help them clean up the obviously poor marketing they've had in the recent past? At least they aren't cutting from embedded/console which is underperforming currently (for predictable reasons).
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,888
25,676
146
MLID claims they are cutting from gaming and semi division, which was my guess yesterday. Also that it is to make AMD look more attractive to investors by having high margins. It's probably a little of all of it. I hate all of these tech layoffs being announced during the holiday season. Not cool. The employees deserve better.
 
Jul 27, 2020
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MLID claims they are cutting from gaming and semi division
But let's be realistic. AMD could do a LOT better. They have both CPU and GPU. How come they can't figure out a way to create more synergy between the two and make Nvidia/Intel combo look unattractive? Their constant focus on enterprise sucks. This is more proof that they think gaming is unimportant to their bottom line or they have little confidence in their teams to change the status quo. Whether this is the fault of the management (hiring 2nd rate employees coz the best end up at Nvidia or Apple or they don't want to pay enough to attract top talent) or the employees themselves (failing at execution due to whatever reasons) is something we may never know.

On the bright side, some of those employees could get picked up by Qualcomm? They sure need help
 

adroc_thurston

Diamond Member
Jul 2, 2023
3,793
5,489
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How come they can't figure out a way to create more synergy between the two and make Nvidia/Intel combo look unattractive?
Because chungus APUs are niche?
Their constant focus on enterprise sucks
It works.
This is more proof that they think gaming is unimportant to their bottom line or they have little confidence in their teams to change the status quo.
Well yeah the market for dGPUs is incredibly tribalistic, utterly impossible to breach without expensive and tacky halo designs and a lot of bribes for shills.
Horrible ROI for questionable gains.
 

Tuna-Fish

Golden Member
Mar 4, 2011
1,505
2,080
136
They wouldn't be if they eliminated the need for horrible crap like 4060 8GB or 7060 8GB. Get 32GB RAM and allocate half of it to APU.

A 4060 has 272GB/s of bandwidth. 128bit DDR5 6000 only has ~96.

Even the initial LPDDR6 modules, at 10.667Gbps, only have 227GB/s after the interface overhead.
 

SteinFG

Senior member
Dec 29, 2021
684
804
106
A 4060 has 272GB/s of bandwidth. 128bit DDR5 6000 only has ~96.

Even the initial LPDDR6 modules, at 10.667Gbps, only have 227GB/s after the interface overhead.
I think they're talking about strix halo with its 256-bit bus and 8500 mt/s memory, which is ~270GB/s.

I also think big APUs are really niche. CPU + dGPU will be cheaper while consuming just a bit more power.
 
Last edited:
Jul 27, 2020
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128bit DDR5 6000 only has ~96.
If AMD really cared about total domination, they would introduce quad channel RAM to consumer desktops, give hex or octa channel to TR platform and reserve 12 channels for their servers. Being complacent while ahead never turns out well, as can be seen with Intel. Mobos are already $300 or more. Respectfully, please don't give me any crap excuse that they can't do quad channel in that price range.
 

Meteor Late

Member
Dec 15, 2023
116
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Adding huge amounts of cache was niche in the past, like what Intel did with edram in the past, now it's normal with V-Cache. Quad channel is niche because vendors want it to be niche so you pay much more for it.
 
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