Holding off longer also lets them build up more inventory so that they can have good availability at launch. A lot of buyers would be extremely grateful if they could easily get a card at launch without having to scramble to fill out and order form at 2 AM local time or pay a $$$ scalper premium for their card.
They have no reason to rush and a lot to gain taking their time. Really the only ones to lose from that are the people who will drop as much money as necessary to have the card on day one as they don't get to enjoy it quite as early, but it's not as though they won't buy the card if it comes out two months later than it otherwise could have launched.
They have no reason to rush and a lot to gain taking their time. Really the only ones to lose from that are the people who will drop as much money as necessary to have the card on day one as they don't get to enjoy it quite as early, but it's not as though they won't buy the card if it comes out two months later than it otherwise could have launched.