I have no knowledge of Kias specifically, except I wouldn't buy one as I think they have had some motor problems etc. I would research the particular model you want, and join Facebook pages and internet message boards dedicated to it. Some manufacturers offer various discounts and are willing to deal such as Ford, others such as Lexus are selling for right around MSRP due to demand. End of the year is probably a good time to buy, I would not wait.
As an example I was looking at either a Ford Explorer ST, BMW X5, or Acura MXD Type S. The Acura did not have any discounts but was nice, Ford did but the Explorer was not luxury and underwhelming. BMW I was able to use a broker and get 9% off plus they offered a $4,000 military discount so I got a better vehicle imho for almost 14% off.