Discussion AMD SoC Halo series GPU discussion

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uzzi38

Platinum Member
Oct 16, 2019
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That might be true... but people opting for Windows are buying cheap stuff.

As in Strix Point is completely irrelevant because of the price.

If you look at the like best selling devices or something sure.

But pretending that nobody buys devices over $1k is... Certainly a choice. In reality, those kinds of devices do still sell well.

For sure that market is larger than that of the M* Pro/Max market.
 

jpiniero

Lifer
Oct 1, 2010
16,036
6,496
136
If you look at the like best selling devices or something sure.

But pretending that nobody buys devices over $1k is... Certainly a choice. In reality, those kinds of devices do still sell well.

Gaming is the one Windows segment where there's been some success above 1k.

Other than that... pretty much all Apple.
 
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ToTTenTranz

Senior member
Feb 4, 2021
387
757
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How can AMD achieve the same? Is it a x86 Windows issue?
Apple uses process nodes that only become available to everyone else over a year later, for a start.

I don’t think Strix Halo was ever for gaming and is not now. It’s going to cost more than alternative gaming solutions.
You don't think it's odd that the Strix Halo reviews we saw today are all coming from a tablet called Asus Republic Of Gamers Flow Z13?
 

poke01

Diamond Member
Mar 8, 2022
3,394
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For sure that market is larger than that of the M* Pro/Max market.
Also the fact macOS has no games and doesn’t have all the professional applications.

Even when NV comes with the Nx line, it still would run WoA which is another advantage that AMD has which is x86 compatibility.

AMD puts M4 Pro on its marketing cause it’s free marketing. They didn’t beat it but look at all other cool stuff you can do on an x86 machine.
 

DavidC1

Golden Member
Dec 29, 2023
1,442
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Others don't show the same thing, so not sure (the battery life part, not the throttling part)? Might come down more to what power plan you have set while running on battery.
At load it's basically dependent on TDP,
That’s a big difference. This is the biggest advantage Apple has. Not throttling when unplugged and achieving better battery life.

How can AMD achieve the same? Is it a x86 Windows issue?
At load it's dependent on TDP. Single thread performance they'll likely not catch up even on Zen 6 against M4, because that's an architectural advantage but multi-thread performance is easier to do so and process can help catch up.
You don't think it's odd that the Strix Halo reviews we saw today are all coming from a tablet called Asus Republic Of Gamers Flow Z13?
Yes, gaming is a primary target, and the rest are just excuses to try to make up for the high price.

And gaming is a big reason people say they stick to Windows over Linux and Mac, despite the endless complaints about Windows.
 
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uzzi38

Platinum Member
Oct 16, 2019
2,745
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Gaming is the one Windows segment where there's been some success above 1k.

Other than that... pretty much all Apple.
The gaming market is like ~15-20% of the market.

Or in other words, twice of ALL of Apple's laptop market share. Of course, that makes it also several times the mss of M* Pro/Max
 

uzzi38

Platinum Member
Oct 16, 2019
2,745
6,627
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Yes, gaming is a primary target, and the rest are just excuses to try to make up for the high price.
Why are you lot pretending pricing is actually high when the reality is the Z13 pricing remains the same as the old 13900H + 4060 model? It just seems like the ASUS tax at work.

The big issue right now IMO is the lack of supply, not the price. The fact that we're only getting STX-H in the Z13 - which is likely ASUS's lowest selling product - is evident that they're not confident in the supply situation. Else we likely would have seen a G14 or some other more mainstream device get the STX-H treatment too.
 
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Hitman928

Diamond Member
Apr 15, 2012
6,606
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At load it's basically dependent on TDP,

Which is why the result where Strix Halo is significantly dropping power consumption on battery but getting worse battery life at load than the M4 which keeps the same power doesn't make sense. Which is why I showed the other test that has both at load but the Strix Halo solution has a little better battery life with a smaller battery which lines up with Strix Halo dropping power on battery to extend battery life compared to the M4.
 
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DavidC1

Golden Member
Dec 29, 2023
1,442
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Why are you lot pretending pricing is actually high when the reality is the Z13 pricing remains the same as the old 13900H + 4060 model? It just seems like the ASUS tax at work.
Until we see it in the $800 "cheap plastic" ones then the reality is it's still competing against those. It is cheaper in that comparison, but the absolute cost is still high. Of course it doesn't need to be that cheap. Let's get it to $1500 first.

And it's not just cheap materials that make those laptops cheap, they have much higher volume which lowers cost but more importantly it justifies the reduced per unit revenue.

Same applies to AMD, the vendor who supplies the chips. You don't go through the effort of making such a chip to make it cost lower. You do it for more revenue. This is why you can't expect a halo iGPU to be cheaper. BoM could be cheaper in theory but they can easily price it higher for better revenue.

Actually I expect a halo iGPU era to be officially here if they can fully compete in the highest segment - the halo segment, not just "halo iGPU". Then they can price 4070 class ones lower.
 

leoneazzurro

Golden Member
Jul 26, 2016
1,100
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Sorry, I meant 5070 mobile, corrected.
5070 mobile will be marginally more performant than a 4070, judging by the specs. 5070 Ti mobile is better, but it must be seen, if OEMs will adopt it massively and it may be limited by the TDP range for that kind of laptops. IMHO the only new mobile solution that may be worth considering is the 5080 that increases the shader count by a little but more importantly gets the 256 bit bus, 16 gbytes of RAM and keeps the 175W TDP. But that is a completely different solution respect to Halo, and certainly cannot fit SFF laptops or NUCs.
 
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uzzi38

Platinum Member
Oct 16, 2019
2,745
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Until we see it in the $800 "cheap plastic" ones then the reality is it's still competing against those. It is cheaper in that comparison, but the absolute cost is still high.

And it's not just cheap materials that make those laptops cheap, they have much higher volume which lowers cost but more importantly it justifies the reduced per unit revenue.
But again, if the supply isn't guaranteed to be there, what OEM is going to even try and put together STX-H into one of those cheaper, higher volume designs? It doesn't make sense to do so, if anything it makes more sense to reserve the low volume but high demand product for a more premium design intentionally.

From the existence of the Z13 at it's price points we can clearly see evidence that the chip is similar in price to a 13900H + 4060. This is the top end chip configuration vs the last gen mid-end configuration (ASUS put a huge premium on the 4070 model), there's no reason to believe that STX-H costs considerably more than the outgoing design.

If you want to change the discussion to what the Z13 has to compete against, sure. But pinning the high cost of the Z13 on Strix Halo is nonsensical.
 

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insertcarehere

Senior member
Jan 17, 2013
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You don't think it's odd that the Strix Halo reviews we saw today are all coming from a tablet called Asus Republic Of Gamers Flow Z13?
You don't think it's odd that the only Strix Halo review we saw today is from a tablet with nerfed power limits? Especially from Asus, who has basically never had a problem day 1 launching AMD's latest and greatest in mainstream gaming laptops, egregious supply issues (cough Rembrandt cough) be damned?
 

coercitiv

Diamond Member
Jan 24, 2014
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The big issue right now IMO is the lack of supply, not the price. The fact that we're only getting STX-H in the Z13 - which is likely ASUS's lowest selling product - is evident that they're not confident in the supply situation. Else we likely would have seen a G14 or some other more mainstream device get the STX-H treatment too.
This. The price argument against STX-H is very weak in my opinion, at least as long as it uses Z13 as base for BoM estimate. Don't fret though, people are just in shock a bit, they'll pivot back to "poor supply" in a day or two.
 
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Joe NYC

Platinum Member
Jun 26, 2021
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Are all of the Strix Halo review out today using a 13" tablet?

I would like to see it in more mainstream laptops, gaming laptops and Mini PCs.
 
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DavidC1

Golden Member
Dec 29, 2023
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If you want to change the discussion to what the Z13 has to compete against, sure. But pinning the high cost of the Z13 on Strix Halo is nonsensical.
When I say it's not a vacuum, it includes Nvidia too. They have high margins because the high price is artificially set. I've seen this when Intel had their Iris Pro. Nvidia bundled it competitively so you had no price advantage at the end.

Because they have the leading share, it gives them flexibility to price lower end ones however they want. The highest end consists of consumers who care lot less about how much it costs, they just want the best. So that's for where the real money is, and everything below it is flexible. And I doubt they need to adjust a ton themselves. The OEMs selling them might have to.

It's been said the low end is just to make up for fixed costs and R&D and makes zero profits, and as you go up the stack you get more and more profit.

Now consider Strix Halo is at the top. Who has the advantage over who?
Which is why the result where Strix Halo is significantly dropping power consumption on battery but getting worse battery life at load than the M4 which keeps the same power doesn't make sense.
How did they test it? Sometimes the testing differences matter. Did the battery life testing with CB come with the performance, or did they do battery testing first, and they did CB testing later?

The only way to do it properly is to run CB on a loop for battery life, while watching the performance and releasing data on both.

And power management is a strange and wonderful world. My XPS 12 performed better on Balanced mode in SC2 than on High Performance. And it didn't really decrease battery life.
 
Last edited:
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DavidC1

Golden Member
Dec 29, 2023
1,442
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This. The price argument against STX-H is very weak in my opinion, at least as long as it uses Z13 as base for BoM estimate. Don't fret though, people are just in shock a bit, they'll pivot back to "poor supply" in a day or two.
It's cool, but only long term will prove whether it'll be a lasting product or not.

The appeal for iGPUs are:
-Battery life
-Form factor
-Cost, of which can greatly justify the above two

You go high end, and you lose the battery life advantage, even against dGPU systems, and the since the manufacturer of the SoC isn't doing it for charity but an opportunity for more revenue, it's no longer a free one like iGPUs are but whether you are actually saving money over a dGPU.

You are losing the flexibility of a dGPU, and it isn't all about savings either as you need to start putting dedicated VRAM, most likely with exotic packaging techniques.

If it's say $500 cheaper on that Asus system, then you must consider how much of that $500 is artificial tax by both Nvidia and the system manufacturer versus actual cost of production. Remember Nvidia has absolutely monopoly on laptops, even more lopsided than on desktops. Will it even be $100 cheaper on a <$1500 system?
 

DavidC1

Golden Member
Dec 29, 2023
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None of that is the iGP appeal.
Uh... it is. That's why most carry that mindset hoping the same for halo. Except when you lose the two important parts. It sounds nice, but it's not so simple in reality.

And for price, why do you think AMD prices their highest Desktop APU graphics config with the highest CPU config? Even in that case you are paying more for an iGPU, because you are forced to buy the high end CPU even if you don't want it.

It's fallacy to think they'll make it significantly cheaper when they haven't even with non halo iGPU chips.
 

adroc_thurston

Diamond Member
Jul 2, 2023
5,415
7,593
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That's why most carry that mindset hoping the same for halo
nope.
It's a package that justworks™. And since halo justworks™, that's the appeal.
And for price, why do you think AMD prices their highest Desktop APU graphics config with the highest CPU config? Even in that case you are paying more for an iGPU, because you are forced to buy the high end CPU even if you don't want it.
because volume filler SKUs can always be done later.
 

The Hardcard

Senior member
Oct 19, 2021
314
397
106
Apple uses process nodes that only become available to everyone else over a year later, for a start.


You don't think it's odd that the Strix Halo reviews we saw today are all coming from a tablet called Asus Republic Of Gamers Flow Z13?
No I don’t think it’s odd. Gamers are constantly trying to game on hardware not designed for gaming and willing to spend large amounts of extra money to do it, for reasons I don’t fully grasp. There are even some people buying Macs just to game on, not for any Mac specific purpose.

It’s pretty obvious from the reviews, if not the very idea itself, that the Flow Z13 can’t fully handle Strix Halo. Plus, it costs more the dGPU alternatives that will give similar or even better framerates.

What games use 96 GB of VRAM? They didn’t make this for gaming. Gamers buying it doesn’t change the design purpose.
 
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