Discussion AMD SoC Halo series GPU discussion

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adroc_thurston

Diamond Member
Jul 2, 2023
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It did not seem super credible, and he did not seem to confident. Just throwing it out there...
We can always ignore him.
We don't know what the volumes will be of the Halo parts. But Apple is doing it, and is going to continue to do it. Intel is doing it, to some extent, but doesn't want to continue to do it.
Apple specifically moved M2 Pro onwards onto mainline x64 packages since volumes for x128 were beyond miserable.
 
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marees

Senior member
Apr 28, 2024
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Strix halo handheld next year ?

Microsoft wants to bring Xbox experience to Windows handhelds

Microsoft is combining ‘the best of Xbox and Windows together’ for handhelds​

Microsoft’s VP of ‘Next Generation’ says changes are coming in 2025.
by Tom Warren and Sean Hollister

Microsoft has done compact modes for Xbox apps on Windows that are focused on improving the handheld experience, but it’s a lot like putting lipstick on a pig instead of addressing the core experience. “I think we’ll have a lot more to share later this year,” teases Ronald. “I think it’s going to be a journey and I think you’ll see a lot of investments over time that you’re starting to see already, but we’ll have a lot more to share later this year.”


“I think, at the end of the day, our goal is to make Windows great for gaming on any device,” says Ronald. “The reality is the Xbox operating system is built on top of Windows. So there’s a lot of infrastructure that we built in the console space that we can bring to the PC space and really deliver that premium gaming experience on any device.”

Specifically, Microsoft has to tackle a lot of the very basics of making Windows more friendly to controllers and getting that Xbox experience to really drive things instead of the taskbar, Start menu, and other elements. “There’s just certain things in Windows that were not designed for if you don’t have a keyboard and mouse, like thumbstick support or joypads and stuff like that,” Ronald admits.

“There’s fundamental interaction models that we’re working on to make sure that regardless of the operating system details it feels very natively like a gaming-centric device and a gaming-centric experience.”

Ronald says the goal is to put an Xbox experience at the center — “not the Windows desktop that you have today.”

https://www.theverge.com/2025/1/7/24338778/microsoft-xbox-handheld-pc-gaming
 
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fastandfurious6

Senior member
Jun 1, 2024
439
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what is an "xbox experience"? corporate fantasy that never reached any audience at all

consoles are defined by exclusive games, xbox only had just 1 game halo lol
 
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scineram

Senior member
Nov 1, 2020
376
295
136
Why? If AMD can increase market share and overall profit by taking a lower margin on halo SKUs, that seems like a win. 40% margin on 5 million units sold is better than 60% margin on 2 million units sold.
It's not, it's catastrophic. Way below company average.
 

scineram

Senior member
Nov 1, 2020
376
295
136
Yeah only Halo is getting the new shinies, Medusa Point might be more or less Strix with a new CPU bolted on.
Lame, but still a great CPU bump, shame about handhelds though if true.
I don't understand this at all, what are they thinking? Why would they gimp laptop chip like that in 2026? Especially if RDNA 4 really makes much better use of limited bandwidth.
 

scineram

Senior member
Nov 1, 2020
376
295
136
Why do you say that? In my example, they would earn more profit with a lower margin.
40% was when they were near bankruptcy. Way below current corporate average. This is a halo product, should get at least 50%.
2027, no? 2026 is just reheated STX.
Do they not have laptop chips for next CES? If RDNA 4 CU is really so much bigger I would still rather have 12 of those than 16 RDNA 3.Z.
 
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GTracing

Senior member
Aug 6, 2021
442
1,041
106
40% was when they were near bankruptcy. Way below current corporate average. This is a halo product, should get at least 50%.
Taking the 40% margin option in my example would put them further from bankruptcy because it would improve their overall profit and operating margin.

They had a 23% overall gross margin in 2016. 40% in one product segment isn't going to bankrupt them.
 

Kronos1996

Member
Dec 28, 2022
50
92
61
Taking the 40% margin option in my example would put them further from bankruptcy because it would improve their overall profit and operating margin.

They had a 23% overall gross margin in 2016. 40% in one product segment isn't going to bankrupt them.
Because it’s not worth it when those wafers can be used for more profitable products? Targeting the mainstream segment and reigning in R&D costs was the right choice. Once they grow marketshare enough it might make sense to do a halo part again.
 
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GTracing

Senior member
Aug 6, 2021
442
1,041
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Because it’s not worth it when those wafers can be used for more profitable products? Targeting the mainstream segment and reigning in R&D costs was the right choice. Once they grow marketshare enough it might make sense to do a halo part again.
That's assuming they're constrained by wafer supply.

If AMD only sold products in their most profitable segments, they'd only sell Instinct AI accelerators, Epyc server CPUs, and maybe 3DV-cache CPUs. No consoles, no laptop CPUs, and definitely no dGPUs.
 

Kronos1996

Member
Dec 28, 2022
50
92
61
That's assuming they're constrained by wafer supply.

If AMD only sold products in their most profitable segments, they'd only sell Instinct AI accelerators, Epyc server CPUs, and maybe 3DV-cache CPUs. No consoles, no laptop CPUs, and definitely no dGPUs.
With how fast AMD is gaining marketshare, they are wafer supply constrained in terms of short-term flexibility. Yes you can order more years in advance but if you wanna increase supply of one product quickly, you gotta take that capacity from somewhere else. Epyc and Instinct are likely benefitting from this. A single Navi 48 = Five Zen 5 CCDs. You think it makes sense for them build something even bigger when they have 10% marketshare? That maybe .1% of GPU customers will buy? There’s nowhere near enough volume to justify the cost.
 
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GTracing

Senior member
Aug 6, 2021
442
1,041
106
With how fast AMD is gaining marketshare, they are wafer supply constrained in terms of short-term flexibility. Yes you can order more years in advance but if you wanna increase supply of one product quickly, you gotta take that capacity from somewhere else. Epyc and Instinct are likely benefitting from this. A single Navi 48 = Five Zen 5 CCDs. You think it makes sense for them build something even bigger when they have 10% marketshare? That maybe .1% of GPU customers will buy? There’s nowhere near enough volume to justify the cost.
Short answer, yes I do. A diverse product portfolio is important in case one segment collapses. As I said originally, this hypothetical super-halo product would be 2-4 years out, so current wafer constraints aren't particularly relevant. And I think it would take a more than 0.1% of the dGPU market (local AI alone would be more than that).
 
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Abwx

Lifer
Apr 2, 2011
11,722
4,643
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they have 10% marketshare?

This number is an urban legend that doesnt pass the most elementary analysis,
it s just so much spread by the usual viral marketers that it s taken at face value by the uninformed and then echo chambered ad nauseam.
 
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