I don't speak for them. I didn't think this would happen until I saw that ARM was *actually* finally performant in single core compared to modern desktop processors (basically the last 1-2 years). Before then, I think it was very much a pipe dream, but right now it's a bit early. The benchmarks...
IIRC Apple's A13 already has some sort of custom SVE-like implementation of advanced vector instructions called AMX. The specifics haven't been teased out yet, but:
Source: Anandtech's iPhone 11 review.
That's like saying "If jet engines were so great, why was everyone using propeller engines in World war 2?" The answer is quite simply Cost and development time. These things do not happen overnight, and transitions take a while. Your complaints about ARM are the equivalent of standing up in...
Apple's strategy has always been to own the entire product stack. Vertically integrating means you don't have to worry about padding *someone else's* margins. That's why they're able to ship a vastly more powerful SoC in their smartphone, at a similar price to the other Android flagships out...
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