They incurred massive development costs for the new chiplet design, so why not minimize expenses and transfer onto future designs, as they improve it? Plus they need hand-optimization to take advantage of the dual issue throughput, its an efficient design that can improve.
Rick Bergman and David Wang stated that cost was a major factor in avoiding direct competition with the 4090. They're going to commit to the design and improve everywhere they can.
https://www.hardwaretimes.com/amd-we-didnt-make-rdna-3-as-fast-as-rtx-4090-to-keep-costs-and-power-down/?
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