Might be the usual and widely accepted, not to mention negligible $100 tax for the FE 1080ti. All I know is if my rig can wreck BF1 then I'm not spending a dime. These prices make me sick. Not to mention I went back to school recently and am now working part time, so I am entering full blown ramen mode. I need to further my education so I can afford these ridiculously priced gaming cards. "Nvidia: Forcing gamers into higher education since 600 series"
Also, for the record, Titan P should be named GTX 1080 and should cost $600.00. Lets not forget where we came from and where we should still be.
Congrats! Investing in yourself is building your human capital and network. Money well spent unlike Titan ePeen editions.
$799 1080Ti AIB
$899 1080Ti FE
$1299-1499 Titan ePeen
I think AMD will aim Vega 10 in the $329-499 pricing segment and Vega 11 will be the $500-700 card. This should allow NV to have a performance lead with 1080Ti and charge $800+.
And honestly, given the $249 560Ti is selling for $649-699 as a 1080, NV might as well go $899 1080Ti and $999 1080Ti FE and move Titan ePeen to $1.5K. I still think they may not go this aggressive yet. Raising prices slowly shocks the market less and it gives room to reach these levels with Volta.
Now that we know that NV splits a generation into 2 halves, no matter what 1080Ti costs, in 12-18 months GV104 x70 card will make it look like an overpriced turd. The flagship GPU market is now solely aimed at those who absolutely do not care about resale value. We are going back to the days of $830+ 8800GTX Ultra:
http://www.anandtech.com/show/2222
The difference is I think 1080Ti won't even be the fully unlocked 3840 CC Pascal. It's going to be a $349 GTX570 successor
It's simple supply and demand. As long as consumers keep buying (and apparently 1080 is NV's best selling high end card), it would be stupid for NV to not keep raising prices.
NV's loyal customer base shares many characteristics of loyal Apple buyers. Here in Canada the iPhone 6S 16GB costs > $1000 after taxes and people buy it. In some circles the pretentious image and high price actually make the product more desirable. Seems NV has been able to master this in recent years. In the past, many PC gamers wanted to spend as little as possible to get as much performance as possible for their $$$. Now, a PC enthusiast is someone who can afford the most expensive toys and are actually proud to spend more as a way to differentiate themselves from "peasant tier" PC gamers. Almost no one even questions how we went from a $249 560Ti to $499 680 to $699 1080 in a matter of 6 years. Nope, instead, it's "AMD cannot compete so I have no choice but to pay these prices!!"
I think NV should introduce an Early Adopter/PC Enthusiast Program where you get pre-order dibs on their fastest card for the first 3-4 months for a $200-300 premium. This way NV earns even more $$$ from its loyal customer base while taking 3-4 months to build up inventory for the general public. For instance, this round they could have priced 1080 at $799 starting May, instead of $599 MSRP, and then lower the price once supply caught up by September. If PC gamers are buying mid-range Pascal for $699, would they care if it cost $799-899? It's faster than the Titan X; so clearly awesome value!