They should not be ashamed of the fact that they cannot create compelling concepts or characters. Just be satisfied with the fact that you can make the best game engines around and concentrate on doing that.
LOL
This "Penny Arcade" guy says id cannot create "compelling concepts or characters"
I like it when guys like this talk smack about people who are about 8,000X their better.
Tycho- writes column on the "Penny Arcade" webpage I've never heard of.
id- though handicapped by their dull witted lack of imagination, created the first person shooter genre as we know it. Doom, Doom2, Quake1, Quake 2, Quake3 all sold hundreds of thousands of copies all over the world, so somebody must have found them compelling.
Tycho did come up with his unknown column though, so I suppose he's in a position to judge.