Originally posted by: UNCjigga
Where the fvck is the C1 platform???
still the old focus platform?
:thumbsdown:
i guess you gotta do what you gotta do to sell a car for $13K and have any hope of making money off it. keeping the fixed costs as low as possible is one way to help.
if i were running ford, first thing i'd do is take the current euro lineup and sell it as mercury, except maybe the ka. and don't botch it like merkur and the xr4ti. no one wants to buy a car named merkur or xr4ti.
second thing i'd do is keep the taurus around for rental car sales. i don't want people to get a bad impression of the fusion from some beat up rental.
i'm debating whether i'd sell both compact and mid-sized trucks. none of the japanese make compact trucks anymore, so the ranger is a safe bet for ~100,000 a year if it could get a nice overhaul (fun fact: the ranger has not had an all-new design since it's introduction, though i doubt that anything remains the same). ford doesn't want to sell a mid-sized truck because they're afraid of cannibalizing F150 sales.
build the interceptor (and get rid of the F350 grille), get lincoln a semblance of an identity, and we'll be on our way.
i'd like to fix jaguar too. though i'm not sure on the c-xf.