They don't have the foundry on the balance sheet anymore. They can contract with anybody to meet their demand in any given time envelope. Would not make sense to NOT meet demand because they are losing sales with no supply! It costs AMD nothing to contract with fabs to make more, just as long as retailers are willing to purchase them and sell them for a profit at a price people are willing to pay for. With the MSRP at 300, and a mark up of 120 dollars on top of that, AMD is missing out on some serious profits. The second worst thing to have , other than stock in inventory not selling, is missed opportunity to sell more. Can you imagine telling your boss you just lost the company millions in dollars of profit? Looks like I will be getting a gtx 770 then.