I recently discussed the prices and the profit margins of the board partners for the GeForce RTX 4070 and also noted that there is hardly any financial leeway left for the manufacturers, especially for the cheapest models, i.e. the so-called MSRP cards (cards that are supposed to be sold at maximum MSRP). This is reflected on the one hand in the guaranteed availability, which is still given without any problems even days after the launch, and on the other hand in the design of the cards, where they make an effort to reduce the costs ex works to the maximum.
These prices are yes FoB (“Free on Board”), which I have already explained in the article linked below. Even though the first models are already available below the RRP and even the better models have become significantly cheaper in some cases, the prices still seem relatively constant even days after the launch. However, that could change soon, because NVIDIA now does nothing different than, for example, at the time with the rather poorly selling non-A chips of the GeForce RTX 2070 and 2080 according to several sources: There is a so-called “rebate” promotion. Behind this is this time an additional payment (or rebate for new orders) to the manufacturers of up to 50 USD for these so-called MSRP cards, which on the one hand increases the possible leeway at the FoB and on the other hand also lets the manufacturers breathe a little freer again if you don’t pass on everything (right away).