I actually emailed them about those "preferred customer" discount coupons and how I could get on the list as there is not a store in my immediate area but I go out of my way to shop there. They actually told me:
Regarding your inquiry, eligibility to receive our Preferred Customer mailings are based on certain criteria, including past purchase history. Unfortunately, at this time we do not have the ability to add customers to this eligibility list.
So much for that!
I used the $10 off coupon/gc the last time to pay for a Gameboy case for my daughter, it was actually a good deal, $9.99 plus tax. But I had to find a store that had it in stock, and as we were on vacation that weekend I hoped to find one en route home but most did not have it in stock! I wouldn't mind getting a $5 one now, as I will be near a BB this weekend and could pick something up.
Bill