Namuna - I wasn't flaming you in any way, but many times you take this kind of thing into a B&M they are anywhere from skeptical to downright hostile.
However, I took 2 printed copies in (Sacramento, CA) and bought 2 of the same item and they took the coupon for both (as separate transactions). This is a great deal! While Lechters is a bit overpriced on most things, this more than makes up for the difference and can make many HOT! deals!
$100 Esspresso machine for $50 is very hot (and tasty) in my book.