54.4% Margins - Nvidia

Page 13 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

willomz

Senior member
Sep 12, 2012
334
0
0
On the flipside, GTX 670 owners are probably glad that their cards have held their value so well if they want to sell them and upgrade.

What about other cards? The 7950 dropped from $450 to as little as $280 now. Not to mention all the free games.
 

SirPauly

Diamond Member
Apr 28, 2009
5,187
1
0
That strikes me as somewhat insane. I remember when the HD4850 512MB was mid-range, and it was released at $200 retail. I paid $150 for mine, BB had a 25% off sale on VisionTek cards, the week before the card was supposed to be released. Some stores got the cards in early, and could be convinced to let you buy them.

I paid $190 ea for my Gigabyte WindForce GTX460 1GB OC cards.

That's the price range that I am comfortable paying. NOT $400-500. That's nuts. If video cards alone are going to cost as much or more than a high-end console, I'll switch to consoles.

Nothing has changed really, there are still sku's offered for 150 dollars to 200 dollars. The key differentiation for me was 28nm offered more-so evolutionary and incremental price/performance with substantial and significant node and arches.

28nm price/performance was set with the launch of the HD7970 and GTX 680.
 

Wall Street

Senior member
Mar 28, 2012
691
44
91
Three months for $1000? What kind of crap jobs do you guys have? I can understand raising a family and paying a mortgage is not easy but even a half decent job leaves enough disposable income to buy more than one titan. I'm in my last year of med school and I bought two of them with cash.

Um, the poster implied he is not from a first world country. There are plenty of Eastern European, Middle Eastern and South East Asian countries where earning $4,000/year rather than $40,000/year is average for most people.
 

f1sherman

Platinum Member
Apr 5, 2011
2,243
1
0
Um, the poster implied he is not from a first world country. There are plenty of Eastern European, Middle Eastern and South East Asian countries where earning $4,000/year rather than $40,000/year is average for most people.

Indeed.
But then again those earning $4k/year, or anyone uncomfortable about paying $1,000 for a luxury product should maybe look the other way.

Stating that Titan is only 20-40% over $450 GPU, you can get better perf for less money with bla-blah,
and then crying about $1000 price tag is simply mind-boggling and several times more hilarious than out-of-control child in supermarket.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
Three months for $1000? What kind of crap jobs do you guys have? I can understand raising a family and paying a mortgage is not easy but even a half decent job leaves enough disposable income to buy more than one titan. I'm in my last year of med school and I bought two of them with cash.

Many people can afford a Titan but who wants to really buy one?

$1k GPU will be near worthless soon as 20nm GPU's arrive. Its like throwing money down the toilet.

Super premium GPU's become obsolete within 12-18 months because of process shrinks. Titan should have been released with the 680 GTX and then it would have had a good life and maybe a better purchase. But 20nm isnt far off and that means the purchase cant be justified.
 

wand3r3r

Diamond Member
May 16, 2008
3,180
0
0
Right. Superb analogy because noticing the outrageous price is like a kid throwing a fit.
 

SirPauly

Diamond Member
Apr 28, 2009
5,187
1
0
Imho,

Potentially Titan was created and offered to showcase and bridge gaming and compute leadership, bringing the monolith to GeForce as a choice -- and priced high because nVidia may of not been able to meet demand priced cheaper and more importantly not to cannibalize sales from current and future Kepler derivatives -- simply protect current and future margins.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Titan is simply the evolution of nVidia's typical top chip at ~2x the typical price. None of us know though the true expense of manufacturing it. It's certainly not "easy" to make, judging by how long it took to get to Oak Ridge and then finally into consumer's hands.
 

SirPauly

Diamond Member
Apr 28, 2009
5,187
1
0
This is just extreme speculation:

When nVidia did see the asking price and performance of the HD 7970 - the nVidia collective was dancing in the halls in Santa Clara.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
This is just extreme speculation:

When nVidia did see the asking price and performance of the HD 7970 - the nVidia collective was dancing in the halls in Santa Clara.

AMD was first to market so their pricing was higher. As there was no competition until the 680 launched.

Historically Nvidia has always been more expensive than AMD. Nvidia once dropped its price 2 months after launch in reaction to AMD launching way below them and just as fast
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
Imho,

Indeed! And why nVidia was dancing in the halls of Santa Clara! We can ask this much for our GK-104?

Are you kidding? Nvidia has always come out with the highest GPU prices. AMD basically beat them to market and did the same this time around.

The only time Nvidia drop prices is when its beat on performance and significantly more expensive than AMD.

AMD'd poor drivers have allowed nvidia to keep prices up on lower performance GPU's
 

sontin

Diamond Member
Sep 12, 2011
3,273
149
106
nVidia does not care that AMD beat them with time to market. There was not enough supply for them anyway at the start of 2012.

AMD allowed nVidia to put their products a price segment higher than in the previous generation. Would be great if people stop ignoring this fact.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
nVidia does not care that AMD beat them with time to market. There was not enough supply for them anyway at the start of 2012.

AMD allowed nVidia to put their products a price segment higher than in the previous generation. Would be great if people stop ignoring this fact.

This doesnt make much sense to me.

How did AMD allow Nvidia to do anything?
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
This doesnt make much sense to me.

How did AMD allow Nvidia to do anything?

Because AMD was slow this generation Nvidia's mid-range competed directly with it?

Do you think Nvidia should have released GK104 at it's $250 price point, given it was faster than the fastest 28nm chip AMD had out, which was 550-600 dollars?

Would AMD have sent out 50% cash back offers for early adopters?
 

SirPauly

Diamond Member
Apr 28, 2009
5,187
1
0
AMD basically beat them to market and did the same this time around.

They did!

However, for a company that executed first was very reactive this generation.

Extreme speculation:

AMD adopted the sweet spot strategy for many years and since they had an execution window of opportunity they raised prices by 50 percent and may of figured they would have the enthusiast price-points to themselves based on they may of speculated nVidia's monolith was needed to defeat their HD7970/50 products and under-estimated the Gk-104.

The Gk-104 surprised the industry to me and had to surprise AMD. A later product, second tier chip defeated AMD's finest, which executed first. There was some blow-back, backlash and AMD has been very reactive ever since.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
Because AMD was slow this generation Nvidia's mid-range competed directly with it?

Do you think Nvidia should have released GK104 at it's $250 price point, given it was faster than the fastest 28nm chip AMD had out, which was 550-600 dollars?

Would AMD have sent out 50% cash back offers for early adopters?

What really makes me laugh is how you keep saying GK104 was a mid range chip. When has anyone ever said this was mid range?

GK110 was never going to be the 680 GTX. There is no other GPU that could have been the 680 GTX.

GK104 was always going to be Nvidias flagship GPU for this generation. Its missing all of the compute silicon which no one ever uses anyway. But has more than enough resources to compete on the graphics side

AMD has done this to Nvidia before. They used a smaller and more efficient GPU to beat Nvidias big hot GPU loaded full of useless compute silicon. This time Nvidia did it to them
 
Last edited:

Genx87

Lifer
Apr 8, 2002
41,091
513
126
What really makes me laugh is how you keep saying GK104 was a mid range chip. When has anyone ever said this was mid range?

GK110 was never going to be the 680 GTX. There is no other GPU that could have been the 680 GTX.

GK104 was always going to be Nvidias flagship GPU for this generation. Its missing all of the compute silicon which no one ever uses anyway.

AMD has done this to Nvidia before. They used a smaller and more efficient GPU to beat Nvidias big hot GPU loaded full of useless compute silicon.


And still lost.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
[/b]

And still lost.

No im pretty sure they didnt lose. AMD was able to sell their cards at significantly cheaper prices and higher perfomance.

This is why i owned the 4870 X2, it was the winner of that generation.
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
Anyone still denying gk 104 is a mid range card after it got spanked by Titan is just delusional trying to cover for their team.
 

Genx87

Lifer
Apr 8, 2002
41,091
513
126
No im pretty sure they didnt lose. AMD was able to sell their cards at significantly cheaper prices and higher perfomance.

This is why i owned the 4870 X2, it was the winner of that generation.

Your definition of winning is you getting a good deal? The rest of the world looks at market share and profit as winning. AMD has been a perennial loser in this regard. At some point you have to call a loser a loser. The sooner you do, the sooner you can relax and stop defending a loser non-stop on msgboards.
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
Your definition of winning is you getting a good deal? The rest of the world looks at market share and profit as winning. AMD has been a perennial loser in this regard. At some point you have to call a loser a loser. The sooner you do, the sooner you can relax and stop defending a loser non-stop on msgboards.

Market share changes all the time.

I buy the best deal for me.

Stop acting like an Nvidia employee
 

Fx1

Golden Member
Aug 22, 2012
1,215
5
81
Anyone still denying gk 104 is a mid range card after it got spanked by Titan is just delusional trying to cover for their team.

So a massive die GPU that has a ton of compute silicon that needs a huge cooler just to run at 900mhz was going to be their $600 desktop card.

Im sure that makes great business sense for them.

Anyone looking at the Titan can see it was never designed to be their 680 GTX.

The problem with big die GPU's is that yields will be poor which also puts the cost up.

So you have the most expensive GPU with low yields and low number of chips per wafer. This doesnt exactly scream $600 desktop card to me.
 
sale-70-410-exam    | Exam-200-125-pdf    | we-sale-70-410-exam    | hot-sale-70-410-exam    | Latest-exam-700-603-Dumps    | Dumps-98-363-exams-date    | Certs-200-125-date    | Dumps-300-075-exams-date    | hot-sale-book-C8010-726-book    | Hot-Sale-200-310-Exam    | Exam-Description-200-310-dumps?    | hot-sale-book-200-125-book    | Latest-Updated-300-209-Exam    | Dumps-210-260-exams-date    | Download-200-125-Exam-PDF    | Exam-Description-300-101-dumps    | Certs-300-101-date    | Hot-Sale-300-075-Exam    | Latest-exam-200-125-Dumps    | Exam-Description-200-125-dumps    | Latest-Updated-300-075-Exam    | hot-sale-book-210-260-book    | Dumps-200-901-exams-date    | Certs-200-901-date    | Latest-exam-1Z0-062-Dumps    | Hot-Sale-1Z0-062-Exam    | Certs-CSSLP-date    | 100%-Pass-70-383-Exams    | Latest-JN0-360-real-exam-questions    | 100%-Pass-4A0-100-Real-Exam-Questions    | Dumps-300-135-exams-date    | Passed-200-105-Tech-Exams    | Latest-Updated-200-310-Exam    | Download-300-070-Exam-PDF    | Hot-Sale-JN0-360-Exam    | 100%-Pass-JN0-360-Exams    | 100%-Pass-JN0-360-Real-Exam-Questions    | Dumps-JN0-360-exams-date    | Exam-Description-1Z0-876-dumps    | Latest-exam-1Z0-876-Dumps    | Dumps-HPE0-Y53-exams-date    | 2017-Latest-HPE0-Y53-Exam    | 100%-Pass-HPE0-Y53-Real-Exam-Questions    | Pass-4A0-100-Exam    | Latest-4A0-100-Questions    | Dumps-98-365-exams-date    | 2017-Latest-98-365-Exam    | 100%-Pass-VCS-254-Exams    | 2017-Latest-VCS-273-Exam    | Dumps-200-355-exams-date    | 2017-Latest-300-320-Exam    | Pass-300-101-Exam    | 100%-Pass-300-115-Exams    |
http://www.portvapes.co.uk/    | http://www.portvapes.co.uk/    |