Intel is already deluding themselves if they think Sapphire Rapids would stack up that well against Genoa.
From a snapshot I posted, which apparently is Intel internal document, Intel is quite aware of the challenge Genoa will pose SPR, and that super expensive SPR+HBM will only improve the situation in a few areas.
What new stuff? Intel has nothing coming on the horizon for HEDT.
I think AMD has quite a bit work fully leverage all the pieces of technology they have, to fully capture the HEDT segment.
I am posting this on an aging Intel HEDT PC, and I haven't found a worthy upgrade from Intel, and AMD is quite far from the sweet spot, where the HEDT should start (it is too expensive)
Perhaps AMD thought this market is too small to re-spin the I/O die that would better fit this segment - maybe 1 to 4 CCDx (8 to 32 cores), 4 memory channels, half of server PCI lanes.
But it became a self-fulfilling prophecy - the market ended up being too small since the entry price is too high.