They probably thought they could improve parameters enough to keep the cells in good condition until they would get refreshed "naturally" due to wear leveling.
Thing is, wear leveling doesn't seem to occur at all on static data under normal conditions. I've tested this on one of my 840. I had several tens GB of static data stored there for a couple months, then I disabled trim, and tried again using the drive normally for a few more weeks (as a sort of storage drive).
Static data eventually started degrading in speed, even though a few P/E cycles worth of writes in the available free space (mainly with large files, OS system images, etc) were performed. In theory wear leveling should have caused corresponding cells to get eventually refreshed.
So, my take is that for some reason Samsung made static wear leveling nonfunctional or limited it only to specific conditions.