It's a good card for the price. I'll agree to that. There are just three problems: 1)It is Q2 2008 2) It's called the 9800GTX 3)Memory
1)Shouldn't more than 5-7% performance increase be gained since Q4 2006?
2)9800GTX? Really? Wouldn't a 8900GTX be more fitting? That fits more in line with the performance. Not to mention...
3)256-bit and 512mb. Less than the 8800GTX and Ultra. This is probably the main reason why the 8800 Ultra still outperforms it in some cases. Hmm.
Would you buy a 7800GTX to upgrade your 6800 Ultra? Yeah, it gives you good improvement. 8800GTX to upgrade your 7800GTX, or even your 7900GTX? Hell yeah. You'd get improvements. Would you buy an 9800GTX to upgrade your 8800GTX? No, probably not. How about to upgrade your 8800 Ultra? No, it's sometimes slower actually.
Now, they did price it reasonably, so it does fit into the market. But people already at the high end, who have been there for more than a year, still have no single-GPU card worth upgrading to. The naming complaints is more annoying than a real issue, since you should buy on performance not on whatever has the most 9s and Xs in the name, but it still just doesn't fit with what is the norm from the company.