"Are (buyers) willing to pay more for a Hyundai luxury brand? We are not quite sure," Lee said. "We have spoken to many consulting companies about this point because it is so critical for us. Still, even the consulting companies cannot give us a clear answer."
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
Originally posted by: MrBond
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
BTW, how is the Titan doing? I don't see ANY on the road, but I see a ton of ads for them. Is their "made in the USA" marketing not working for them?
It's not doing that well. They are selling less than 6,000 a month which would put them well short of their goal of 100,000 for the year, although sales of pickups probably increase during the summer months.Originally posted by: MrBond
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
BTW, how is the Titan doing? I don't see ANY on the road, but I see a ton of ads for them. Is their "made in the USA" marketing not working for them?
The thing is, the Asians are always in it for the long haul. They never cut and run (Fiero, Allante, etc.), and they always seem to succeed eventually.Originally posted by: BigSmooth
It's not doing that well. They are selling less than 6,000 a month which would put them well short of their goal of 100,000 for the year, although sales of pickups probably increase during the summer months.Originally posted by: MrBond
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
BTW, how is the Titan doing? I don't see ANY on the road, but I see a ton of ads for them. Is their "made in the USA" marketing not working for them?
It's worth noting that all of the domestic manufacturers have heavy incentives going (even Ford on the new F-150) and Nissan has not put any incentives on the Titan yet AFAIK. It would help sales but hurt profitability if they were to do so.
It's definitely a hard market to break into. They are not failing but they are not really succeeding, either.
Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
Originally posted by: BigSmooth
It's not doing that well. They are selling less than 6,000 a month which would put them well short of their goal of 100,000 for the year, although sales of pickups probably increase during the summer months.Originally posted by: MrBond
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
BTW, how is the Titan doing? I don't see ANY on the road, but I see a ton of ads for them. Is their "made in the USA" marketing not working for them?
It's worth noting that all of the domestic manufacturers have heavy incentives going (even Ford on the new F-150) and Nissan has not put any incentives on the Titan yet AFAIK. It would help sales but hurt profitability if they were to do so.
It's definitely a hard market to break into. They are not failing but they are not really succeeding, either.
Edmund's says in my area you can get $1500 cash or $500 cash + low APR, plus possible college grad/military bonus cash. Which is a decent amount of incentives on an all-new truck, if not tremendous.Originally posted by: RagingBITCH
Originally posted by: BigSmooth
It's not doing that well. They are selling less than 6,000 a month which would put them well short of their goal of 100,000 for the year, although sales of pickups probably increase during the summer months.Originally posted by: MrBond
Yeah, they should talk to VW about a value car manufacturer making luxury cars.Originally posted by: Bryan
Hyundai and luxury are not synonomous with each other. I'll pass.
BTW, how is the Titan doing? I don't see ANY on the road, but I see a ton of ads for them. Is their "made in the USA" marketing not working for them?
It's worth noting that all of the domestic manufacturers have heavy incentives going (even Ford on the new F-150) and Nissan has not put any incentives on the Titan yet AFAIK. It would help sales but hurt profitability if they were to do so.
It's definitely a hard market to break into. They are not failing but they are not really succeeding, either.
Ford doesn't have large incentives:
http://www.fordvehicles.com/Trucks/f150/incentives/offers/
Corporate sponsored anyway
Based on volume sales built up as a Ford Courier!Originally posted by: Roger
They could be very successful if they do what Mazda did in the seventies and eighties, sell a base 4 cylinder P/U with the bare necessities at the absolute minimum price with reliability.
Sakes alive, sakes alive, Mazda's got a truck for just $4,995 sakes alive.
Originally posted by: imprezawrxwagon
A Korean friend of mine tells me that high end Hyundai's are successfully competing in Korea with merc's and bimmers.
Yeah, their flagship sedan is the Hyundai Equus, a v8 RWD luxury sedan. The current model is basically a reverse-engineered Lexus LS400. The concept for the 2006 model looks like a cross between Rolls/Bentley and Infiniti.Originally posted by: atom
Originally posted by: imprezawrxwagon
A Korean friend of mine tells me that high end Hyundai's are successfully competing in Korea with merc's and bimmers.
Thats probably due more to Korean pride and foreign markup than actual benchmarks....
I think they need to solidify their low-mid range lines before doing anything else. Honda and toyota were still making fairly mediocre cars when they launched their luxury lines, but the times have changed, the stardard of "luxury" has been upped and I don't think they can play ball with the big boys yet.
One vehicle for the luxury channel would be the Equus, a large, V8-powered, rear-drive luxury sedan sold in Korea. The redesigned Equus will debut in Korea in 2006.
Originally posted by: BigSmooth
Way too ambitious to do a luxury brand already IMO. I know they've turned their quality around, but they're not that far removed from making truly crappy cars. I know that in a sense you could say the same thing about the Japanese automakers when they launched their luxury brands, but I think they were more established at the time than Hyundai is now.
Hyundai needs to keep proving they can compete in the volume marketplace for a while before they can think about attracting luxury buyers. Initial quality is one thing, but dependability is average, resale is still very bad, and a new brand starts with zero cachet, which is a very important factor in luxury purchases. It will be very difficult to build prestige in today's competitive marketplace.
Then again, if they came up with a truly spectacular product and priced it under the competition, that would attract people no matter what. I don't see that happening, though.
Originally posted by: Jigga
Yeah, their flagship sedan is the Hyundai Equus, a v8 RWD luxury sedan. The current model is basically a reverse-engineered Lexus LS400. The concept for the 2006 model looks like a cross between Rolls/Bentley and Infiniti.Originally posted by: atom
Originally posted by: imprezawrxwagon
A Korean friend of mine tells me that high end Hyundai's are successfully competing in Korea with merc's and bimmers.
Thats probably due more to Korean pride and foreign markup than actual benchmarks....
I think they need to solidify their low-mid range lines before doing anything else. Honda and toyota were still making fairly mediocre cars when they launched their luxury lines, but the times have changed, the stardard of "luxury" has been upped and I don't think they can play ball with the big boys yet.
pic of new Equus concept