@ SampSon
"It seems that this virusbtn website is so credible that no one has ever heard of it! Not even google!"
Virus Bulletin is a massively respected anti-malware industry organisation. To achieve their VB100 award is no mean feat - it's an industry benchmark. Their VB100 test results, along with AV-Test's, are used by people like Neil Rubenking to help him evaluate anti-malware applications for publications like PC Mag. The magazine Virus Bulletin publish every month is THE industry periodical - some of the brightest and best researchers contribute to it. Their yearly conference is the highlight of the the year for the anti-malware industry, attracting hundreds of the most talented staff from AV companies around the world [even us second-rate European ones ;-)] to attend and speak on bleeding edge topics.
"As for the topic at hand.. Ad-Aware simply does not do the job as well as other software or combinations of software available."
The idea was to find out why people say this. With the utmost respect to everyone who has posted in this thread, I can't say it has been convincingly demonstrated. I also hoped to persuade people that Ad-Aware has improved in leaps and bounds in recent times using as much third party, credible evidence as I could lay my hands on at the time (Ad-Aware has achieved a lot more since this thread started -
http://www.bleepingcomputer.com/forums/t/509166/ad-aware-and-spybot/?p=3170505).
Rather than pursue the debate, I have reached a conclusion - industry certifications using approved test methodologies by established third party organizations are not useful to the average person. This being the case, I need to find another approach to show that Ad-Aware really is an excellent anti-malware application.
It's a shame, because a massive amount of resources go into these tests to give people hard facts about the efficacy of anti-malware programs. The results are supposed to help people decide which ones are really worth considering. If people haven't heard of these test companies or do not find them credible, maybe, bluntly, it's just an industry circle-jerk. If this is true it's a desperate waste - such a great resource going completely under the radar.
I would encourage you to keep an eye on these testing organisations - they keep participating companies honest and are there to help you make an informed decision. If you don't see your favourite application being tested, ask the vendor why not.
Anyway, thanks to all who took the time to write in this thread. Like I said in my first post, I'm not a marketing guy, I'm a malware researcher. Ultimately, I just want people to be protected. If you choose to use Ad-Aware, great, if not, make sure the one you choose is a good one!
So, use a good anti-malware application, keep it updated, make sure Windows & your applications are patched and stay safe!
Regards,
Andy
Lavasoft Malware Lab