I really enjoyed this video. I really like when GN puts out these very technical videos, or they get to interview an engineer, and not some sales person.
nVidia's executives may be some questionable people, nVidia's engineers are very good at what they do.
while the execs are doing the legally required job of maintaining shareholder value/stock price, it would be nice if they could actually learn to lose gracefully.
they are pushing the limits of residential power infrastructure (circuit breakers and wiring) and the amount of engineering required to cool these monstrosities is well past ridiculous. the amount of metal/weight in the cooler is hitting 5 pounds(2186 grams) which is twice the weight of some of the cpu air coolers back in the core2 days that would bend motherboards and cause crashes. and dont get me started about pushing past 3 slots thickness.
all of this is because they cant transition to chiplets and stay in their required profit margins without losing to amd in performance. if nv cards had to stay in a traditional 2 or 2.5 slot volume they would be either hotter or noisier with how hard they are pushing the silicon voltage/freq curve. so they have to push past that size limit because they need to increase the total cooler fin surface area to reject the increased heat from pushing the voltage.
if they did stay in the realm of reasonable power draw/size, they would probably lose to amd in perf. and losing would have financial consequences. but being 2nd for a product cycle or two until they get chiplets working properly would be a far more reasonable course than pushing monolithic dies and tripping circuit breakers (or worse) potentially starting fires in wall wiring of older homes.
while microsoft execs learned the lesson of cheaping out on cooling with the xbox360 RROD, this seems like going too far towards the other end of the scale.
but yes, it was cool to see the engineer go into the math of the fan/finstack parameters.