Try both. It's usually only a 1-2 degree C difference, sometimes a bit more. This is a very convoluted issue with many factors: Alpha, I believe recommends blowing on the HS, but many report better performance (lower temps) the other way around. If you have a shroud on the HS that TOTALLY covers it then you'd think that sucking would be better (well, I would think that anyways) ... many shrouds on heatsinks are designed so that when air blows on the heatsink it blows out the sides of the shroud. However if it's just a heatsink then it's a crapshoot - try both and see if it makes a difference for you.