Just no one ever decided to create cool marketing buzzwords and stick it in a smartphone
Create cool marketing buzzwords =/= non sensor type MEMS tech maturity (for AirJet), something that wasn't possible until much more recently for these use cases, as backed up by the recent surge in MEMS speakers also.
I'm plenty dubious about Frore's claims though given both LTT and others have noted AirJet is in fact fairly audible already even in its 1st gen form.
We'll have to see if future iterations can lower the noise, or at least not make it worse while increasing the cooling effect.
My guess would be not - or at least perhaps requiring acoustic metamaterials to mask the noise (something I find a more interesting subject area for PC cooling anyway).
I also remember the IT world being abuzz about ionic cooling years ago, and then it sank without a trace, possibly because it runs too high a risk of static damage to the PCB and silicon.