what you guys want is a high quality product for a cheap price. too bad the two doesn't go together. i was in the market for a mp3 HU myself and the AIWA is the ONLY one that exist at such a price. no one ever said AIWA was a high end brand name. you pay for what you get. don't diss AIWA and compare it to ALPINE or KENWOOD. if you got the $$$, go ahead and spend it on a real expensive mp3 HU from ALPINE or KENWOOD. else if you want a decent brand, go with AIWA. i was gonna get one myself but 300 is still out of my reach