Question Alder Lake - Official Thread

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DrMrLordX

Lifer
Apr 27, 2000
22,027
11,606
136
I can't see how Intel won't be gaining marketshare

Weren't they gaining marketshare even when Vermeer was sold out everywhere? AMD probably doesn't care by this point. Losing desktop market share to dunk on Intel in the server sector is definitely something they will do.

By all rights, Alder Lake should help Intel take some more market share on the desktop. The problem is that Intel can't push a similar product in workstation or server segments. Looks like Sapphire Rapids is Q3 or Q4 even to hyperscalars. Oof.
 

epsilon84

Golden Member
Aug 29, 2010
1,142
927
136
Weren't they gaining marketshare even when Vermeer was sold out everywhere? AMD probably doesn't care by this point. Losing desktop market share to dunk on Intel in the server sector is definitely something they will do.

By all rights, Alder Lake should help Intel take some more market share on the desktop. The problem is that Intel can't push a similar product in workstation or server segments. Looks like Sapphire Rapids is Q3 or Q4 even to hyperscalars. Oof.

I'm pretty sure Mark was referring to desktop marketshare, considering he quoted some mindfactory stats. I agree that Intel would prefer to be more competitive in the server space also, or even HEDT. That is somewhat beyond the scope of this thread topic though (Alder Lake, so the desktop and laptop 12th gen CPUs, in case anyone forgot lol)
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
Im expecting Intel to gain in Desktop due to AlderLake vs Ryzen 5000 and AMD to gain in Mobile due to Ryzen 6000 in the coming quarters.
But due to capacity constraints AMD cannot get a lot of market share with Ryzen Mobile 6000 that they would have taken otherwise.

Also I would really like to see how desktop and Mobile/Client market share will change between them in the coming quarters,. Will the change be 1 to 1 ?? market share lost in desktop will it translate in market share gains in Mobile/Client due to Ryzen mobile 6000 ???

Bellow Q2 2021 marketshare

 
Jul 27, 2020
19,823
13,588
146
Im expecting Intel to gain in Desktop due to AlderLake vs Ryzen 5000 and AMD to gain in Mobile due to Ryzen 6000 in the coming quarters.
But due to capacity constraints AMD cannot get a lot of market share with Ryzen Mobile 6000 that they would have taken otherwise.

Also I would really like to see how desktop and Mobile/Client market share will change between them in the coming quarters,. Will the change be 1 to 1 ?? market share lost in desktop will it translate in market share gains in Mobile/Client due to Ryzen mobile 6000 ???

Bellow Q2 2021 marketshare

Long, long way to go for AMD before they even get anywhere near to 50% in any of those segments.
 

TheELF

Diamond Member
Dec 22, 2012
4,026
753
126
Weren't they gaining marketshare even when Vermeer was sold out everywhere? AMD probably doesn't care by this point. Losing desktop market share to dunk on Intel in the server sector is definitely something they will do.

By all rights, Alder Lake should help Intel take some more market share on the desktop. The problem is that Intel can't push a similar product in workstation or server segments. Looks like Sapphire Rapids is Q3 or Q4 even to hyperscalars. Oof.
Why do people keep bringing up the server market?
It's not the money maker people think it is, it might have super high margins but the volume is small.
All the way back from 2014 onward data center is only about half of the income of pc client for intel, and about 2/3 in 2017 onwards since ryzen came up, a big part of the money for sure but it's not the largest.
Server is flooded by arm that is custom made for each application and by GPU ASICS which is why intel makes a move to GPUs now.
AMD bunches console socs together with server, and gpus together with cpus, so there is no way to really see how it goes for them.
 
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Martyprod

Junior Member
Aug 26, 2015
13
0
66
Yeah, just lower the power settings and you should be fine. Intel really pushed the baseline for these chips a bit too far so they have a bit of an undeserved reputation for being power hungry. You can walk back the power settings quite a lot and the performance will barely suffer by comparison.

Hello sorry for the late reply , i never got the email notification of the reply from you,
DrMrLordX and Hulk. After talking this on an another forum (French), and with the manufacturer (Monsterlabo , and the case will be "the first", all the suggestions where to lower the PL2 and going with the i7-12700, so when i came back here today "ok, nice, same answer from everybody !".
i'm waiting the release of the asrock H670 m-itx, hoping i can change the PL2 limit on it, (hoping to it will be a bit less expensive than the Z690) if not i assume i'll have to go to the Z690, but i already watched the bios manual of the H670 and it seems this possibility is there (in the O/C panel), but i assume it's working there with a non K Cpu.

Anyway thanks to everybody anyway !!
 

Abwx

Lifer
Apr 2, 2011
11,536
4,323
136
If Zen 4 is DDR 5 only, then I doubt you will see great adoption till some time in 2023.

AMD could had stated H1 but they said that they are waiting for DDR5 to be broadly available at reasonable prices before launching AM5.



One of the dynamics that we do think about a great deal is how and when to introduce that AM5 ecosystem and ensure that the DDR5 supply, as well as pricing of DDR5 memory, is mature and something that's easily attainable for an end-user.
David McAfee, AMD
 
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TheELF

Diamond Member
Dec 22, 2012
4,026
753
126
Because it's what AMD is chasing, almost-exclusively. Intel can ill-afford to just lose server. AMD can afford to lose desktop.
Intel data center group went from 19 bil in 2017 to 26 bil in 2020, about a 35% increase since zen came along, how exactly can't they afford to lose some of that increase?
If AMD loses more of the desktop market they are going to end up like IBM, releasing some server hardware every once in a while and barely getting by.
 
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uzzi38

Platinum Member
Oct 16, 2019
2,705
6,427
146
Intel data center group went from 19 bil in 2017 to 26 bil in 2020, about a 35% increase since zen came along, how exactly can't they afford to lose some of that increase?
If AMD loses more of the desktop market they are going to end up like IBM, releasing some server hardware every once in a while and barely getting by.

Since when were the server and desktop markets the only two in existence? Desktop is the third most important market - you're forgetting mobile. And AMD's mobile products are getting more competitive generation on generation, not less.
 

IntelUser2000

Elite Member
Oct 14, 2003
8,686
3,786
136
Neither companies can afford lose either segment. Intel can't afford to lose more server and AMD shouldn't lose more desktop.

The dynamics of the two companies are different. Intel may have a much larger revenue share, but it's needed because they are an IDM in a transitional phase. They are talking about a $30 billion capex and some are saying it's not enough.

AMD can't afford to lose desktop, because unlike Intel where the laptop volume overwhelms their desktop share, AMD's split is more even. Yes, it will probably change, but that's not the case now.

This is also why Intel is absolutely adamant on not losing laptop share. Because it takes up 2/3rds of the PC volume share and likely greater revenue and margins.
 

uzzi38

Platinum Member
Oct 16, 2019
2,705
6,427
146
Neither companies can afford lose either segment. Intel can't afford to lose more server and AMD shouldn't lose more desktop.

The dynamics of the two companies are different. Intel may have a much larger revenue share, but it's needed because they are an IDM in a transitional phase. They are talking about a $30 billion capex and some are saying it's not enough.

AMD can't afford to lose desktop, because unlike Intel where the laptop volume overwhelms their desktop share, AMD's split is more even. Yes, it will probably change, but that's not the case now.

This is also why Intel is absolutely adamant on not losing laptop share. Because it takes up 2/3rds of the PC volume share and likely greater revenue and margins.
If you look at it from another angle, of the entire x86 market AMD sits at 22% of laptops and something like 18% of all desktops. No matter how you look at it, their laptop volume is definitely larger than their desktop sales.
 

DrMrLordX

Lifer
Apr 27, 2000
22,027
11,606
136
Intel data center group went from 19 bil in 2017 to 26 bil in 2020, about a 35% increase since zen came along, how exactly can't they afford to lose some of that increase?

Because they just dumped billions (probably $10 billion or more) on N3 capacity. Plus an unknown amount of cash on N6, N5, and possibly N4. And they're building out a fab in AZ and OH. They're begging the Biden administration more money so they can afford to pay off TSMC and still carry out node research/build fab capacity. Alder Lake's successes won't make up for all of that.

AMD shouldn't lose more desktop.

Maybe they shouldn't, but they will.
 

Timorous

Golden Member
Oct 27, 2008
1,748
3,239
136
Neither companies can afford lose either segment. Intel can't afford to lose more server and AMD shouldn't lose more desktop.

The dynamics of the two companies are different. Intel may have a much larger revenue share, but it's needed because they are an IDM in a transitional phase. They are talking about a $30 billion capex and some are saying it's not enough.

AMD can't afford to lose desktop, because unlike Intel where the laptop volume overwhelms their desktop share, AMD's split is more even. Yes, it will probably change, but that's not the case now.

This is also why Intel is absolutely adamant on not losing laptop share. Because it takes up 2/3rds of the PC volume share and likely greater revenue and margins.

I don't think AMD will lose desktop. AMD are sacrificing DIY but that is not the entire desktop market. pre-builds and business desktop is an important market and it would be more accurate to say that AMD are chasing OEM sales and partnerships because that is the best thing for long term health. For OEMs the performance difference between Alder Lake and Zen 3 are pretty much unimportant outside of niches so with strong OEM contracts and deals AMD would be practically unaffected by ADL launching, this cannot be said for the DIY market. In fact for OEMs ADL might be less lucrative because of increase support costs around new motherboard chipsets and this big little design where as Zen 3 is now a known quantity.
 

lobz

Platinum Member
Feb 10, 2017
2,057
2,856
136
Intel's cheap motherboards and lower end CPU's either haven't come out yet or have only just been released, so pointing to Nov 21 is beyond ridiculous.

We can revisit this prediction by the end of the year or when we have figures for the end of the year and I suspect you will be happy that you aren't a gambling man.
You may have had this good laugh right now, but I'm not entirely sure that the cheap parts and lower end CPUs are where AMD wants to have the big market share gains.
 

LightningZ71

Golden Member
Mar 10, 2017
1,792
2,151
136
Just remember, platform volume helps to amortize r&d costs over more units, making each unit less "all in" expensive to produce. Low end, volume products certainly serve a purpose.
 
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lobz

Platinum Member
Feb 10, 2017
2,057
2,856
136

lobz

Platinum Member
Feb 10, 2017
2,057
2,856
136
Just remember, platform volume helps to amortize r&d costs over more units, making each unit less "all in" expensive to produce. Low end, volume products certainly serve a purpose.
Yes they do for sure, but when literally everything you make sells immediately, you'd still prefer the vast majority of your actually produced goods to be as high end as it's feasible - meaning you don't abandon some markets completely, but pretty much pulling a shortage plagued intel, where you could practically never find the ultra good value Pentiums and i3s.
 
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LightningZ71

Golden Member
Mar 10, 2017
1,792
2,151
136
OF course. The market doesn't operate in a vacuum. What helps AMD right now is that they seeded the market with cheap AM4 platfom components to build up critical mass. Now, inexpensive but decent AM4 boards are plentiful. This gives them a notable platform cost advantage vs. Alder Lake. They can afford to take profit on their high end Zen3 products now.

They won't have that with AM5. Instead, they will have expensive, early production motherboards with expensive RAM against an established player with a mature ecosystem. Unless they are massively faster than Intel, they have to compete on platform price. This means that AM5 needs to release with a full stack of cpu parts, low to high, unless they are just fantasticaly faster all over the place.
 
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lobz

Platinum Member
Feb 10, 2017
2,057
2,856
136
OF course. The market doesn't operate in a vacuum. What helps AMD right now is that they seeded the market with cheap AM4 platfom components to build up critical mass. Now, inexpensive but decent AM4 boards are plentiful. This gives them a notable platform cost advantage vs. Alder Lake. They can afford to take profit on their high end Zen3 products now.

They won't have that with AM5. Instead, they will have expensive, early production motherboards with expensive RAM against an established player with a mature ecosystem. Unless they are massively faster than Intel, they have to compete on platform price. This means that AM5 needs to release with a full stack of cpu parts, low to high, unless they are just fantasticaly faster all over the place.
Counter-intuitively enough, I'm hoping for the first, but I'm expecting the latter: it will be really fast and by no means cheap, regardless of the platform costs at the time of release.
 

CakeMonster

Golden Member
Nov 22, 2012
1,497
658
136
I don't like when companies act like this, but I presume Pat's statements are founded on him being confident that Alder Lake and Raptor Lake are very solid on volume and performance (Raptor Lake).

The takeaway would be that RL is probably a bit faster than the guesstimates of big cores being just slightly tweaked from AL, and, at worst, just slightly behind Z4 so Intel will call it a wash. And future volume of AL and RL will both be excellent in most channels.

With those assumptions his statements are cocky but not absurd.
 
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