I used the wrong word for the meaning I intended. It's that they're seeing a lower number but not understanding that there are hidden costs which leads into people spending more than they had to.
That may be true for most people. But even many that post in this sub-forum stay with a carrier for at least 2 years instead of being promiscuous with our money. That is why I think T-Mobile's Uncarrier plan will fail. There really isn't a big saving there to justify the additional costs. Most people aren't willing to spend that much on a phone since the harsh reality is that the money spent TODAY is worth far more than it is in 2 years. Why? Because if that money wasn't spent today, it would be in a savings or money market account that trails inflation significantly. So, a customer puts it in things other than hardware, like good services...