If they are telling the truth, then next Friday's sale is going to be Flaming!! They state "A KitchenAid Stand Mixer" for 28% off, and the only one listed now is selling for $169.99; subtracting 28% from that gives $122.39
Edit: Woops, didn't look at the "see all products page"...there are other stand mixers there.
As Rosanne Rosanna Danna used to say: "Never mind"