"AMD’s next-generation family of high-performance graphics cards is expected to ship

[Silverforce11]

for revenue later this year"

http://www.amd.com/us/press-releases/Pages/third-quarter-earnings-2011oct27.aspx

Demonstrated success in 28nm transition with mobile GPUs. Launching high-performance desktop GPUs in december, could it be??

I need a new rig badly.

 

[OVerLoRDI]

Hope so. I'd love to get me some crossfire 7970s

 

[ShadowVVL]

I need a new rig badly.

same,I'm tired of waiting!

 

[atticus14]

well, considering how close we are to the end of the year its almost hard to believe they would make that statement (again) without meaning it. Although this is kinda new news since it specifically mentions high performance. Let the Chinese leaks begin! And time to warm up that report post button, its probably about to get a little heated in here.

 

[ViRGE]

Keep in mind that shipping for revenue does not mean "for sale". Shipping for revenue means they're packaging GPUs and sending them to their partners for fabrication into finished products.

 

[amenx]

AMD seem to be moving really fast on this. Which to me means they have a killer product. Its now practically a given that anything facing delays from AMD will be a flop and anything coming out fast will be a hit.

 

[Silverforce11]

Keep in mind that shipping for revenue does not mean "for sale". Shipping for revenue means they're packaging GPUs and sending them to their partners for fabrication into finished products.

Reference design should fly out the factories. 2 weeks tops for shipping to retail once AIBs have all the parts.

I am hoping they are determined to launch cards this year, i held off grabbing 2x 6950s earlier this year.

 

[Keysplayr]

Use caution with these leaks. Remember the last AMD GPU launch and the intentional FUD campaign.
I'm not saying this will be the same, but just cautioning to remember your recent history. In other words, the 6xxx series launch.
Other than that, I guess this is good news if true.

 

[Silverforce11]

It's a financial briefing to investors, they cannot lie with an official release else there's a lot of trouble.

Now, if they cannot deliver they could blame on manufacturing issues, but its pretty solid coming from the top.

 

[Keysplayr]

It's a financial briefing to investors, they cannot lie with an official release else there's a lot of trouble.

Now, if they cannot deliver they could blame on manufacturing issues, but its pretty solid coming from the top.

They absolutely can. They could even lie internally let alone externally. Look at poor JFAMD. Hung out to dry. I'm just saying, keep your guard up is all. No big deal to do so. Nothing wrong with a bit of caution.

 

[SirPauly]

The wording is vague, how does AMD define launch of what products of the family? How do they define high performance in this context? How are they defining ship for revenue?

It's great to see a new family on 28nm getting close though -- curious to see what kind of goodies AMD has implemented in their new generation.

 

[Arachnotronic]

Note: Intel's Xeon E5 has been shipping for revenue since September. It won't launch until Q1 2012.

 

[Grooveriding]

:thumbsup: Good news if true. Hopefully this goes along with the rumored December 6th launch date this year.

I want the 7970 this year personally, but even if they only manage the 7850s and 7870s, I don't think people will be turning their noses up at $250 cards that perform at or above GTX 580 performance.

 

[IndyColtsFan]

:thumbsup: Good news if true. Hopefully this goes along with the rumored December 6th launch date this year.

I want the 7970 this year personally, but even if they only manage the 7850s and 7870s, I don't think people will be turning their noses up at $250 cards that perform at or above GTX 580 performance.

Do you really think the 7870 will be that fast? I was thinking between a 6950 and 6970, similar to how the 6870 wound up between the 5850 and 5870.

At any rate, I'm looking forward to the next cards from both vendors, as I want to upgrade from my 6870 and at this time, unless I find a crazy deal on a 6870 somewhere, I prefer to avoid Crossfire.

 

[HendrixFan]

They absolutely can. They could even lie internally let alone externally. Look at poor JFAMD. Hung out to dry. I'm just saying, keep your guard up is all. No big deal to do so. Nothing wrong with a bit of caution.

Marketing and financials are completely different. Comparing the two is absurd.

 

[tviceman]

The hope is strong in this thread. Hope is blind to reality though. If AMD was going to have a new, exciting card out this year to purchase, we'd most likely know by know. Whatever is shipping is going to be mid-range at absolute best, and will likely only be available in extremely limited quantities, if at all, this year.

I hope I'm wrong, but time will tell.

 

[bryanW1995]

AMD seem to be moving really fast on this. Which to me means they have a killer product. Its now practically a given that anything facing delays from AMD will be a flop and anything coming out fast will be a hit.

It's not just amd, that is common practice in the industry. And delays don't matter, as long as you have fewer/shorter ones than the competition. What really matters is being first each gen.

 

[VulgarDisplay]

The hope is strong in this thread. Hope is blind to reality though. If AMD was going to have a new, exciting card out this year to purchase, we'd most likely know by know. Whatever is shipping is going to be mid-range at absolute best, and will likely only be available in extremely limited quantities, if at all, this year.

I hope I'm wrong, but time will tell.

Mid-range on a process shrink sounds nice to me, if the price/performance is where it should be. By where it should be I mean priced to make any nvidia GPU unattractive. Hopefully they drive prices down across the board.

 

[OILFIELDTRASH]

Sounds legitimate to me. I mean they can't just make something like this up and present to investors and shareholders. Not meeting their own deadlines would make them look bad so why even put it out there if not true?

 

[Keysplayr]

Marketing and financials are completely different. Comparing the two is absurd.

I know right? How absurd of me to think that financial market manipulation has happened before. Don't know what I was thinking.

 

[OCGuy]

It's not just amd, that is common practice in the industry. And delays don't matter, as long as you have fewer/shorter ones than the competition. What really matters is being first each gen.

Not really. Whatever marketshare AMD gained by being first with DX11 has evaporated.

 

[bryanW1995]

So you're saying that being first when win 7 and dx11 came out in september 2009 did nothing to help AMD? Really? I didn't say "being first gives you an advantage forever more and the competition can't recover", did I? Let's look at some recent examples:

gtx 480 vs 5870: 5870 shipped 7 mos earlier, AMD graphics division made record profits. GTX 480 came out VERY late/slow/hot, sales sucked.

gtx 580 vs 6970: gtx 580 was first (surprising many amd fanboys), it fixed the issues with gtx 480 plus was 15-20% faster. 6970 wasn't an epic fail, but it certainly was disappointing. And remember that it was only a month or so later, so it wasn't THAT late really.

8800gtx vs 2970: 8800gtx was the best thing since 9800 pro. Probably the best overall card nvidia has ever had. Obliterated everything in its path. 2970 was 6 mos later and it sucked: used same/more power as 8800gtx but was barely faster than 8800gts 640.

Bulldozer vs nehalem/westmere/sb: BD is the poster child for this, even worse than barcelona. EPIC FAIL. If it had come out 18 mos earlier it still wouldn't have been great, but it wouldn't have sucked nearly as much, either.


Face it, the longer the delay, the more pressure there is to really WOW your customers. Being first has consistently been a huge advantage, especially if you are so far ahead that the competition has nothing but wooden screws/hype to combat it with. Being first by a small amount (say a month or so) is still usually an advantage, but that is just a general rule and not necessarily impossible to overcome for the competition in that generation.

edit: and remember that gtx 460 was really the start of the improvements for nvidia. I don't want to get all melodramatic and say that it saved the company or anything, but up until that point AMD dominated dx 11 sales.

 

[SirPauly]

Execution is important and being first has its rewards but the key is if there is a robust architecture a company can still do fine.

 

[tviceman]

edit: and remember that gtx 460 was really the start of the improvements for nvidia. I don't want to get all melodramatic and say that it saved the company or anything, but up until that point AMD dominated dx 11 sales.

It's interesting & fun to look at the steam hardware survey each month. The hd5770 is the best selling dx11 card to date and the gtx460 is second. This shows that the $150-$200 price point completely dominates any other price bracket and that being first with dx11 did have a big upside for AMD.

I still don't think either company will come-to-market with a compelling desktop product this year on 28nm. Shipping means only that. AMD would be touting availability this year if they knew for sure they were going to achieve it, and again, even if that occurs it will likely be with a card no one here cares about and in volume that won't really matter much at all.

 

[bryanW1995]

Oh, I agree that a q4 hard launch of anything decent ( like 7850 or better) seems unlikely, I just didn't agree with the assertion that being first wasnt a big advantage.