AMD keeping prices high to increase margins is showing losing potentially more marketshare than it is worth.
If we consider AMD console revenue grew while their overall revenue shrunk for gaming, AMD discrete graphic revenue may be less than 100 million dollars this quarter. That is not enough to sustain R and D and AMD needs volume. AMD has to accept people will never consider their brand as equal to Nvidia without actions to justify this. RDNA3 did not help AMD efforts(fell below expectations) and their lack of software engineers in the RTG group show they are the budget brand. Hate marketing will only get them so far and has a side effect of poisoning the market for everyone. Only AMD fans will overlook AMD software short coming and pay Nvidia prices for AMD hardware.
Neglected driver releases for RDNA2 post RDNA3 launch, late phoenix graphic drivers, failure on time some of their promised software features show that they are not spending enough on software engineers and the lack of sales is going to worsen this. I think this poor execution on the software side is the result of engineers being moved to datacenter side. But this gamble might not pay off.
I think MI300 is coming a bit too late. Q3 outlook doesn't look good and if Q4 is where we start seeing some Mi300 revenue as a result of El Capitan, I don't think the supply of Mi300 will be that strong this year. And if q1 of 2024 is when supply of MI300 becomes sufficient, AMD will soon have to contend with Blackwell. Nvidia has a tendency to make announcements near the end of Q1 for their next gen compute products. AMD need to release their data center products early since they have a software disadvantage, releasing it late mean companies are losing valuable time developing software to work on MI300.