The focus on margins disappoints me slightly
Point taken. While my post focuses on operating margins, it greatly exaggerates my actual focus on margins when thinking about my AMD investment. It was just top of my mind when updating my spreadsheets. It is interesting and enlightening to see where the money is generated and to what extent.
The console contracts constitute a great business for AMD, I agree. Like you say, this business has low operating expenses and pretty decent income at the peak of the cycle, when console chip revenue is amazing really. My gripe is not so much with the low margin, but with the long console lifecycle. A teenager should be able to experience at least two buzz cycles before they grow up. Thinking back to my youth and the excitement about the new and upcoming computers, from Commodore 64, to Amiga, to multimedia PCs, it would be great if they could recreate that buzz. For example, Apple has done remarkably well with creating regular buzz around their near yearly product releases.
I also agree with you on the importance of participating in high-performance graphics, including the importance of the R&D that affects much else that AMD does. I am a little disappointed, though, with the underappreciation of the Radeon brand and the underrepresentation in the market, relative to the strength of the product. I thought of but forgot to mention
Jack Heuyn, who after leading the Semi-Custom Group, took over the Computing and Graphics Group last year (replacing Rick Bergman). Just days ago, he personally and prominently launched the V-Cache variant of "Zen 5" in a
video where he depicts himself as a gamer. Maybe he has got what it takes to make something happen for Radeon. We'll see.
On the low margin in the Client segment, I guess I am just a bit traumatised by the scorched earth competition and resulting operating losses during the recent downturn after the pandemic boom cycle. But x86 client is a large market, and even at just 15% operating margin in the completed quarter, AMD made $276M, with more growth likely to come (in their record quarter 2022-Q2 they made $676M with a 31% margin). That's a good amount of money, and a rebound that should be celebrated by shareholders, not complained about. Like Lisa Su says, the PC is a great market for AMD.
Anyway, good to see my post spurred some discussion!