That ship sailed when BK took Intel helm. BK moved Atom to a bleeding edge node and started low-cost/high volume projects like Quark and SoFIA.
Maybe this is my crappy childhood speaking but
1)
Words are one thing
2)
Action are another
3) But
Delivery in the end is what matters
So far we been seeing Intel gives the words of going all in with atom and the internet of things being a major focus, they actually may be moving to action to do that, but Intel definitely has not delivered on the promise they are preaching.
I have no doubt that Intel is capable of doing what they are preaching, lets see if they actually do so. I have heard many siren songs about Intel only to not see Intel deliver remember Intel was going to.
1) Make atom everything in 2008 to 2010. So much Intel ported Atom over to TSMC for they thought they were going to be supply constrained. They were promising untold performance with these big phones. See here
http://www.anandtech.com/show/3696/...600-series-the-fastest-smartphone-processor/3
2) Intel cell phones in the wild with 45nm, were also supposed to be in the wild with 32nm but were pretty non existent beside the moto i and some niche markets, we still have not seen 22nm atom phones / android tablets even though that was supposed to be q1.
3) Larrabee video cards
4) Intel TV
5) Intel SSDs ruling the market, now Intel makes some nice ssds but they are nowhere king of marketshare.
And this is an Intel that has been very competitive, it been so competitive that if they don't see the margins they will kill the project for they understand that even Intel has limits and they are competing against a 100 different companies. If Intel does not believe it can dominate the market they will bow out and pursue something where they know they can dominate the market and make very nice margins.
And suddenly intel is supposed to change their style and strategy? I understand their logic use the foundry to be better than everyone and cheaper to manufacture than everyone, sell so much volume that you make more profit than ever before. What happens though when the other companies say they are not going down without a fight for if intel dream succeeds many companies will go bankrupt.