AMD\ATI Interview

Page 4 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

Extelleron

Diamond Member
Dec 26, 2005
3,127
0
71
Originally posted by: smyrgl
Originally posted by: apoppin
--and it is too late for me ... i already have a career in "marketing, finance AND product management"
--it is *secure* ... for almost 30 years now ... i don't need another job [although i do "consult"]


... and i am 'ripping off' Microsoft and coca cola's ideas ... the "give away" is solid PR ... IF you "trust" your product

Do you even have a job or are you still in school?
:Q

I am a Director of Product Management and Product Marketing for a technology company in Silicon Valley.

And without trying to start a flamewar, I have a VERY hard time believing a person with your command of the English language could be successful in any of the fields you claim to have decades of experience in.

Plenty of people can write well, they just don't take the time to do so on the Internet. Apoppin does use a lot of smiley faces and personally I find his posts hard to read, but I don't think that means he has bad english skills.

 

Extelleron

Diamond Member
Dec 26, 2005
3,127
0
71
Originally posted by: apoppin
Originally posted by: Extelleron
The people in this thread forcasting the doom of AMD becuase the HD 2900XT isn't a G80 killer really don't understand the big picture. It doesn't MATTER whether the HD 2900XT is faster than an 8800GTX. What does matter is who has the better MIDRANGE and LOW-END cards and who pc-builders like Dell will go to. Compared to the amount of GPU's they will sell to companies like Dell, our little market is a small niche. The HD 2000 series HIGH END might not seem so attractive, but to many users and to these companies, the HD 2400 and HD 2600 will be very attractive.

The HD 2400/2600 are built on a 65nm process and have very low power usage and heat-output - therefore they are very quiet and are perfect candidates for passive cooling. This is exactly what people want when building a multimedia PC or a PC for a non-gamer / non-enthusiast. Gamers will be happy too because it looks to me like the HD 2600 will beat the 8600, even if not by a big margin. The other good thing is how cheap these will be for AMD to produce. A 65nm process means a small chip and a small chip means many can be manufactured for a low-cost. This gives AMD the flexibility to price their GPU's attractively and have good profit margins. nVidia on their 80nm process has larger chips and must either charge more or have lower profits per GPU sold.

The world doesn't revolve around what we enthusiasts buy and what we think. We're a very small niche in the PC market. Personally I wish the HD 2900XT was a G80 killer as well, but AMD is concentrating on the markets that matter and that's not the high-end.

absolutely agreed

you are perceived to be an "AMD Fan" because you have this PoV
... but my position is *strange* to the board members here ... on one hand i *love* HD2900xt and thinks it has a "real future" so i get labeled a 'fanboy' [too] ... BUT i am ALSO "perceived" to be *attacking* AMD and get labeled an nvidiot by the [shrinking] AMD camp


the FACT of the matter is that it DOES matter what "we" think ... the 'net has changed everything and all bets are off

Don't you think AMD "heard us" calling their FUD "lies"
their CEO responded
[with a new ploy]

so ... i want him to hear us again ... with a couple of suggestions besides mine to "save AMD"

AMD needs to be "saved" but first it needs to acknowledge it is a "Sinner"
... really *believe* .. then 'repent' and make atonement with a massive "give away"
... then it will be saved

I'll agree with anyone who says that AMD (and ATI previously) simply does not know how to market products and deal with the press.

Intel has been very, very open recently on what they plan to do, and has really stepped up their game. AMD, on the other hand, is still back in 2005 la-la days when K8 seemed invincible. Staying quiet and refusing to allow benchmarks of future components is not a good sign. It could be that AMD has something amazing up their sleeves they want us to be surprised about, but I highly doubt it.

If AMD *right now* releases K10 quad-core benchmarks (real benches, give reviewers some time with a system like Intel did w/ C2D) and they beat Intel's quads, along with an announcement of Q3-early Q4 desktop availability, then they will be in a very good position. If AMD does that, alot of people will be very hesistant to upgrade their Intel setups. There is plenty of people waiting for Q3 Intel price cuts to upgrade/ built a new PC ; if they see Barcelona performing better they will wait.

I also think that Barcelona will be very successful in the server space. In the multi-processor server space AMD has done very well and I think if they can exceed Intel's performance they will be fine ; this is one area where HyperTransport is an advantage. Servers are where the money is and if AMD can do well here they will do well overall.

 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: smyrgl
Originally posted by: apoppin
--and it is too late for me ... i already have a career in "marketing, finance AND product management"
--it is *secure* ... for almost 30 years now ... i don't need another job [although i do "consult"]


... and i am 'ripping off' Microsoft and coca cola's ideas ... the "give away" is solid PR ... IF you "trust" your product

Do you even have a job or are you still in school?
:Q

I am a Director of Product Management and Product Marketing for a technology company in Silicon Valley.

And without trying to start a flamewar, I have a VERY hard time believing a person with your command of the English language could be successful in any of the fields you claim to have decades of experience in.

who cares what you *believe* ...

if you live for decades - unless your eyes are tightly shut - you will gain experience

you will also even find it much harder to believe that i am a published writer that had his 'start' in journalism ... decades ago ... in Dublin, Ireland working for the Creation Group [This Week/Profile magazines] ... i also contributed regularly [paid for] to the Irish Press and Evening Press.

my formal writing looks nothing like this semi-organized jumble of thoughts
--what i am doing now ... is not "writing" .. it is a reaction to it ... to the FORMAL written communication ... this is much closer to "conversation"
--and i like it better for forums

YOU don't look like a Director of Product Management and Product Marketing by your posts
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: Extelleron
Originally posted by: apoppin
Originally posted by: Extelleron
The people in this thread forcasting the doom of AMD becuase the HD 2900XT isn't a G80 killer really don't understand the big picture. It doesn't MATTER whether the HD 2900XT is faster than an 8800GTX. What does matter is who has the better MIDRANGE and LOW-END cards and who pc-builders like Dell will go to. Compared to the amount of GPU's they will sell to companies like Dell, our little market is a small niche. The HD 2000 series HIGH END might not seem so attractive, but to many users and to these companies, the HD 2400 and HD 2600 will be very attractive.

The HD 2400/2600 are built on a 65nm process and have very low power usage and heat-output - therefore they are very quiet and are perfect candidates for passive cooling. This is exactly what people want when building a multimedia PC or a PC for a non-gamer / non-enthusiast. Gamers will be happy too because it looks to me like the HD 2600 will beat the 8600, even if not by a big margin. The other good thing is how cheap these will be for AMD to produce. A 65nm process means a small chip and a small chip means many can be manufactured for a low-cost. This gives AMD the flexibility to price their GPU's attractively and have good profit margins. nVidia on their 80nm process has larger chips and must either charge more or have lower profits per GPU sold.

The world doesn't revolve around what we enthusiasts buy and what we think. We're a very small niche in the PC market. Personally I wish the HD 2900XT was a G80 killer as well, but AMD is concentrating on the markets that matter and that's not the high-end.

absolutely agreed

you are perceived to be an "AMD Fan" because you have this PoV
... but my position is *strange* to the board members here ... on one hand i *love* HD2900xt and thinks it has a "real future" so i get labeled a 'fanboy' [too] ... BUT i am ALSO "perceived" to be *attacking* AMD and get labeled an nvidiot by the [shrinking] AMD camp


the FACT of the matter is that it DOES matter what "we" think ... the 'net has changed everything and all bets are off

Don't you think AMD "heard us" calling their FUD "lies"
their CEO responded
[with a new ploy]

so ... i want him to hear us again ... with a couple of suggestions besides mine to "save AMD"

AMD needs to be "saved" but first it needs to acknowledge it is a "Sinner"
... really *believe* .. then 'repent' and make atonement with a massive "give away"
... then it will be saved

I'll agree with anyone who says that AMD (and ATI previously) simply does not know how to market products and deal with the press.

Intel has been very, very open recently on what they plan to do, and has really stepped up their game. AMD, on the other hand, is still back in 2005 la-la days when K8 seemed invincible. Staying quiet and refusing to allow benchmarks of future components is not a good sign. It could be that AMD has something amazing up their sleeves they want us to be surprised about, but I highly doubt it.

If AMD *right now* releases K10 quad-core benchmarks (real benches, give reviewers some time with a system like Intel did w/ C2D) and they beat Intel's quads, along with an announcement of Q3-early Q4 desktop availability, then they will be in a very good position. If AMD does that, alot of people will be very hesistant to upgrade their Intel setups. There is plenty of people waiting for Q3 Intel price cuts to upgrade/ built a new PC ; if they see Barcelona performing better they will wait.

I also think that Barcelona will be very successful in the server space. In the multi-processor server space AMD has done very well and I think if they can exceed Intel's performance they will be fine ; this is one area where HyperTransport is an advantage. Servers are where the money is and if AMD can do well here they will do well overall.

yes ... yes ... yes ...

IF the *negative buzz* about AMD's FINE products can be reversed

as a 'challenge' ... i am looking for an easy way to do just that ...
--- and as *crazy* as it absolutely sounds [i know] ... a massive giveaway "fits" the 'new AMD' ... as a bold statement that they are 110% behind their product
.... and "here we come!" ... 'look out intel' and 'forget nvidia' ...
--the New AMD


and it is a *big challenge* exercise for me ... AMD has recently dug a very deep hole and they are teetering right on the edge of it ... i want to help push them away from the edge.
--Can't i/we offer to help? it is wrong to *analyze* a situation with that goal in mind?
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: Wreckage
Originally posted by: apoppin

yes ... yes ... yes ...

IF all my bitchin' and whinin' about AMD's FINE products can be reversed

Fixed.

simple ...

the *problem* with you is that there is no cure ... no easy or even hard fix
... no 'therapy' ... no amount or quality of education will change anything
--i recognize "hopeless" ... and i salute you ... you are at the pinnacle
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: smyrgl
Originally posted by: apoppin
--and it is too late for me ... i already have a career in "marketing, finance AND product management"
--it is *secure* ... for almost 30 years now ... i don't need another job [although i do "consult"]


... and i am 'ripping off' Microsoft and coca cola's ideas ... the "give away" is solid PR ... IF you "trust" your product

Do you even have a job or are you still in school?
:Q

I am a Director of Product Management and Product Marketing for a technology company in Silicon Valley.

And without trying to start a flamewar, I have a VERY hard time believing a person with your command of the English language could be successful in any of the fields you claim to have decades of experience in.
*awesome* ... i really thought about this one

then you are "professional" ... it is your career ... unlike me who only worked with a successful radio station as a DJ/morning show producer ... and a few other jobs with an ad company that required knowing 'promotion & marketing' - besides for my own little company, 28 years. ... admittedly we DID work with *gimmicks* ... outrageous gimmicks that sometimes kept our listeners and even the whole City wondering, 'what's next?' ... our *motto* was [as in most radio stations, i believe]
it is far better to beg forgiveness afterward then to ask for permission before
that's how we ran it ... so AMD might not like my gimmick ... i can handle that ... rejection is easy ... work harder

i had to do budgets on a shoestring ... some big ... and many of my project ideas were completely ignored by the really smart people i worked with

but you are the Pro

What would YOU do in AMD's situation if you were Director of Product Management and Product Marketing for them - right now?

Do you agree that their marketing lacks?


 

cmdrdredd

Lifer
Dec 12, 2001
27,052
357
126
Originally posted by: josh6079
However, it is no doubt true that more people know who Nvidia is or Intel than AMD or ATI. SImply based on their Internet advertising, their TV commercials, their sponsorships in major sporting events (Intel sponsors some cars in Formula 1 for instance), and other forms of media hype.
I'm not doubting that, but normally those people aren't going to be building computers themselves anyways.

No, but when they call dell and are given an option they say "hey I know who Intel is...it's probably fast oh and Nvidia...cool I can play games too"

Feel what I'm saying?
 
May 19, 2007
30
0
0
Originally posted by: apoppin
who cares what you *believe* ...

if you live for decades - unless your eyes are tightly shut - you will gain experience

you will also even find it much harder to believe that i am a published writer that had his 'start' in journalism ... decades ago ... in Dublin, Ireland working for the Creation Group [This Week/Profile magazines] ... i also contributed regularly [paid for] to the Irish Press and Evening Press.

my formal writing looks nothing like this semi-organized jumble of thoughts
--what i am doing now ... is not "writing" .. it is a reaction to it ... to the FORMAL written communication ... this is much closer to "conversation"
--and i like it better for forums

YOU don't look like a Director of Product Management and Product Marketing by your posts

I don't have a problem believe you had a start in journalist at all. I too started in the journalism field and was a staff writer for a major technology magazine. I don't have an overly high opinion of journalists after working in the business since most of them tend to be uneducated bumpkins with delusions of grandeur, but that's just my experience.

As for my own credentials, I'm more than capable of educating you in my field, but I see little bearing of those on the current thread beyond general marketing concepts and financial models which I am already addressing.
 

cmdrdredd

Lifer
Dec 12, 2001
27,052
357
126
Originally posted by: mruffin75
Originally posted by: cmdrdredd

However, it is no doubt true that more people know who Nvidia is or Intel than AMD or ATI. SImply based on their Internet advertising, their TV commercials, their sponsorships in major sporting events (Intel sponsors some cars in Formula 1 for instance), and other forms of media hype.

AMD does also. They sponsor (or at least last time I heard they did), the Ferrari F1 team.
(So I guess in this case the marketing didn't work? You *still* didn't know about it?)

AMD is a minor sponsor for the Ferrari team, getting a small logo placed on the area near the driver. Intel is a major sponsor getting a full car dedicated to their colors and logo with the BMW Sauber team.

Snippet from vnunet.com "The chipmaker will actively help the racing team in tackling technology issues, and plans to start using BMW as a reference customer.

As part of the agreement BMW has committed to using Intel equipped computers, laptops and PDAs in its car dealerships and offices. The car maker will also work with Intel on creating an industry specification that enables the integration of mobile phones and portable music players into its vehicles."
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: smyrgl
Originally posted by: apoppin
who cares what you *believe* ...

if you live for decades - unless your eyes are tightly shut - you will gain experience

you will also even find it much harder to believe that i am a published writer that had his 'start' in journalism ... decades ago ... in Dublin, Ireland working for the Creation Group [This Week/Profile magazines] ... i also contributed regularly [paid for] to the Irish Press and Evening Press.

my formal writing looks nothing like this semi-organized jumble of thoughts
--what i am doing now ... is not "writing" .. it is a reaction to it ... to the FORMAL written communication ... this is much closer to "conversation"
--and i like it better for forums

YOU don't look like a Director of Product Management and Product Marketing by your posts

I don't have a problem believe you had a start in journalist at all. I too started in the journalism field and was a staff writer for a major technology magazine. I don't have an overly high opinion of journalists after working in the business since most of them tend to be uneducated bumpkins with delusions of grandeur, but that's just my experience.

As for my own credentials, I'm more than capable of educating you in my field, but I see little bearing of those on the current thread beyond general marketing concepts and financial models which I am already addressing.
you asked ... that's where i came from ... every one has a background ... mine began as a formal writer; that is all.

And i don't think you still get it ... re read my whole last post again ...

i/we were 'radio' people ... we used *gimmicks* that worked for us to become very successful
--BUT i humbly *defer* to you the Master of Marketing ... so ...

... again... i ask you: What would YOU do in AMD's situation if you were Director of Product Management and Product Marketing for them - right now?

Do you agree that AMD's marketing lacks?
 
May 19, 2007
30
0
0
Originally posted by: apoppin
i/we were 'radio' people ... we used *gimmicks* that worked for us to become very successful
--BUT i humbly *defer* to you the Master of Marketing ... so ...

... again... i ask you: What would YOU do in AMD's situation if you were Director of Product Management and Product Marketing for them - right now?

Do you agree that AMD's marketing lacks?

Viral marketing is fine for a startup to get attention, but giving away a few thousand graphics cards will not solve AMD's problems. ESPECIALLY since the ATI division is NOT the problem. Furthermore, such a giveaway would piss the hell out of AMD's card partners as every giveaway is a lost sale for them, and they already exist in a cutthroat market.

And of COURSE I agree that AMD's marketing sucks. They've squandered years of success in the enthusiast/HPC crowd with a lack of ability to build a brand identity, and now they are paying for it. Furthermore, they have shown a lack of ability for solid execution and over promising, which does not make OEM's happy.

The best thing AMD can do right now on the product/marketing side is start with some things like a branding relaunch (AMD's logo and branding sucks, we all know it), and pump more money into large scale marketing awareness projects. But the thing they really need to do from here on out is to execute flawlessly, which is the only way they are going to save their company. They need to get their new products out, especially their platform solutions like fusion, and they need to do it quickly. Spend the next six months building up buzz with a "New AMD" and then come out with a flood of new products that fit well into their defined segments.

Furthermore, AMD seriously needs to start addressing the mobile space with better products. Mobile is a serious moneymaker and AMD hasn't delivered a serious competitor to Intel there since Centrino launched, and they need to get on that ASAP.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: smyrgl
Originally posted by: apoppin
i/we were 'radio' people ... we used *gimmicks* that worked for us to become very successful
--BUT i humbly *defer* to you the Master of Marketing ... so ...

... again... i ask you: What would YOU do in AMD's situation if you were Director of Product Management and Product Marketing for them - right now?

Do you agree that AMD's marketing lacks?

Viral marketing is fine for a startup to get attention, but giving away a few thousand graphics cards will not solve AMD's problems. ESPECIALLY since the ATI division is NOT the problem. Furthermore, such a giveaway would piss the hell out of AMD's card partners as every giveaway is a lost sale for them, and they already exist in a cutthroat market.

And of COURSE I agree that AMD's marketing sucks. They've squandered years of success in the enthusiast/HPC crowd with a lack of ability to build a brand identity, and now they are paying for it. Furthermore, they have shown a lack of ability for solid execution and over promising, which does not make OEM's happy.

The best thing AMD can do right now on the product/marketing side is start with some things like a branding relaunch (AMD's logo and branding sucks, we all know it), and pump more money into large scale marketing awareness projects. But the thing they really need to do from here on out is to execute flawlessly, which is the only way they are going to save their company. They need to get their new products out, especially their platform solutions like fusion, and they need to do it quickly. Spend the next six months building up buzz with a "New AMD" and then come out with a flood of new products that fit well into their defined segments.

Furthermore, AMD seriously needs to start addressing the mobile space with better products. Mobile is a serious moneymaker and AMD hasn't delivered a serious competitor to Intel there since Centrino launched, and they need to get on that ASAP.

ok ... now we're talking ... AMD doesn't have 6 months

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less
 
May 19, 2007
30
0
0
Originally posted by: apoppin
ok ... now we're talking ... AMD doesn't have 6 months

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less

You are wrong. AMD, even before their fund raising, had enough cash to last them until winter. With their new funds, they can last a good 18 months at least, and that's assuming huge losses in Q2 and Q3.

EDIT: Furthermore, as I've already said, ATI is not the problem here.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
AMD will be taken over within a years time. My gut feeling. Those of you who don't think so, I'd sure like to hear why.
 

mruffin75

Senior member
May 19, 2007
343
0
0
Originally posted by: apoppin

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less

I'm no director of marketing or anything like that, so excuse my ignorance...

But as a consumer, if I saw that AMD was "giving away" 100,000 of these cards, I wouldn't bother buying one at all.. as I'd see it's not worth buying as they must be *really* crap if they're just giving them away..

So now AMD would be down 100,000 cards, *and* have lost a customer that would have bought one otherwise...

If you start giving away something, that thing immediately loses value... Giving away a $400 video card isn't exactly like giving away a free ticket to Six Flags...

As for the 2900XT, yes it doesn't perform as well as some of the Nvidia cards, however it's a new technology that I'm sure the ATI techs just haven't got their heads around yet in terms of driver performance. I'm sure we'll see better performance out of this card in the coming months...

And yes I bought one.. it'll be here on Monday..
 
May 19, 2007
30
0
0
Originally posted by: keysplayr2003
AMD will be taken over within a years time. My gut feeling. Those of you who don't think so, I'd sure like to hear why.

Probably, although I don't think anyone is going to like the terms. Like I've said before, AMD just isn't attractive as a whole package.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: keysplayr2003
AMD will be taken over within a years time. My gut feeling. Those of you who don't think so, I'd sure like to hear why.

And apoppin? Now it's a 100,000 2900XT giveaway? That's $40,000,000.00 worth of hardware (retail). Sounds like you're trying to come up with ideas to "sink" AMD. Let's take a minute and think about better ways AMD could spend 40 million bucks.

 
May 19, 2007
30
0
0
Originally posted by: mruffin75
Originally posted by: apoppin

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less

I'm no director of marketing or anything like that, so excuse my ignorance...

But as a consumer, if I saw that AMD was "giving away" 100,000 of these cards, I wouldn't bother buying one at all.. as I'd see it's not worth buying as they must be *really* crap if they're just giving them away..

So now AMD would be down 100,000 cards, *and* have lost a customer that would have bought one otherwise...

If you start giving away something, that thing immediately loses value... Giving away a $400 video card isn't exactly like giving away a free ticket to Six Flags...

As for the 2900XT, yes it doesn't perform as well as some of the Nvidia cards, however it's a new technology that I'm sure the ATI techs just haven't got their heads around yet in terms of driver performance. I'm sure we'll see better performance out of this card in the coming months...

And yes I bought one.. it'll be here on Monday..

Quite right.

Realistically, the x2900 isn't a rousing success, but it's not the killer for the ATI division that everyone makes it out to be. AMD's problems have nothing to do with ATI (well aside form the fact that they burned so much money buying them) and ATI is not in bad financial straights. The x2900, as much of a misfire as it is, will not change that.
 

mruffin75

Senior member
May 19, 2007
343
0
0
Originally posted by: smyrgl

Quite right.

Realistically, the x2900 isn't a rousing success, but it's not the killer for the ATI division that everyone makes it out to be. AMD's problems have nothing to do with ATI (well aside form the fact that they burned so much money buying them) and ATI is not in bad financial straights. The x2900, as much of a misfire as it is, will not change that.

Oh no I agree, the x2900 didn't turn out to be the killer that ATI was hoping for (and trying to tell everyone it was)..

I myself was a bit skeptical when they said they'd be bringing the top end card out for around $400... I wondered how they could do that (and why they'd want to?)..

I see we have the reason why now..

But at the same time, the card is pretty fast for a mid-range card... it outdoes the X1950 XTX by quite a margin in most tests... so I'd be happy with that! And I'm sure they'll be able to squeeze quite a bit of performance out of the drivers as it's pretty much an entirely new way of doing things... so I wouldn't expect them to be able to get it right the first time (yes I'm a bit disappointed that they led us to believe that the drivers were top-notch, when in fact there's quite a few issues..)..

Call me an ATI fanboy if you will, but I don't think I'd ever buy an Nvidia video card again... I never had much against them, except that our laptop with a GeForce Go 7200 in it, has *really* crappy DVD playback... There's no skipping or whatnot, it's just the image quality.. it just seems... well.. washed out.. This may well be a color setting in the driver, but damn.. an old first gen Radeon was better than that.. I've had great DVD quality with every ATI card I've had (a few, 9000, 9600XT, X800 GT, X1600 Pro, and now the 2900XT). The GeForce's I've had are 2MX, 3Ti200, 2 GTS, and the Go 7200 in our laptop..

ATI will be able to bounce back no doubt. This is the first iteration of the "stream processor" design for DX10. The lower end cards will no doubt sell well, due to their low power requirements.

Just as long as AMD can bring out a decently performing Barcelona (worrying that it's taking so long...)..
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: smyrgl
Originally posted by: mruffin75
Originally posted by: apoppin

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less

I'm no director of marketing or anything like that, so excuse my ignorance...

But as a consumer, if I saw that AMD was "giving away" 100,000 of these cards, I wouldn't bother buying one at all.. as I'd see it's not worth buying as they must be *really* crap if they're just giving them away..

So now AMD would be down 100,000 cards, *and* have lost a customer that would have bought one otherwise...

If you start giving away something, that thing immediately loses value... Giving away a $400 video card isn't exactly like giving away a free ticket to Six Flags...

As for the 2900XT, yes it doesn't perform as well as some of the Nvidia cards, however it's a new technology that I'm sure the ATI techs just haven't got their heads around yet in terms of driver performance. I'm sure we'll see better performance out of this card in the coming months...

And yes I bought one.. it'll be here on Monday..

Quite right.

Realistically, the x2900 isn't a rousing success, but it's not the killer for the ATI division that everyone makes it out to be. AMD's problems have nothing to do with ATI (well aside form the fact that they burned so much money buying them) and ATI is not in bad financial straights. The x2900, as much of a misfire as it is, will not change that.

Why are you talking like AMD and ATI are still separate companies? There is no more ATI. All that's left is the brand name that AMD "chose" to keep for product name recognition. ATI is dead, there is only AMD now. All account's payables and receivables that were once ATI's, now belong to AMD. (profit and debt).
 

Wreckage

Banned
Jul 1, 2005
5,529
0
0
Originally posted by: keysplayr2003
Why are you talking like AMD and ATI are still separate companies? There is no more ATI. All that's left is the brand name that AMD "chose" to keep for product name recognition. ATI is dead, there is only AMD now. All account's payables and receivables that were once ATI's, now belong to AMD. (profit and debt).
The ATI website is gone, now ati.amd.com. The chipset brand is gone, now just AMD chipset. Many sites have been saying AMD R600 or AMD HD 2900XT lately.

It would also seem like they have phased out the "built by ATI" cards.

It would seem that they are trying to absorb the brand quickly.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: mruffin75
Originally posted by: apoppin

first of all, i am talking about desperate measures ... by my estimation AMD has 3 months to "do something" ... after that it IS rearranging the deck chairs on the titanic

so my *gimmick* would not work with a "few thousand" ... i already said that is likely ... instead, i am talking about giving away all of them ... at least 100,000 D2900xt ... --they need *Attention* ... quickly and in a positive way

you ideas are *solid* and 100% proven and traditional ... but in my humble opinion, AMD has lost that luxury of 'time' ... their former fans are starting to despise them and talk bad of them here and all over the world ... their decent product launches to bad PRand ho-hum reviews ... AMD has "lost" what they once had and they need to recapture it

in 90 days or less

I'm no director of marketing or anything like that, so excuse my ignorance...

But as a consumer, if I saw that AMD was "giving away" 100,000 of these cards, I wouldn't bother buying one at all.. as I'd see it's not worth buying as they must be *really* crap if they're just giving them away..

So now AMD would be down 100,000 cards, *and* have lost a customer that would have bought one otherwise...

If you start giving away something, that thing immediately loses value... Giving away a $400 video card isn't exactly like giving away a free ticket to Six Flags...

As for the 2900XT, yes it doesn't perform as well as some of the Nvidia cards, however it's a new technology that I'm sure the ATI techs just haven't got their heads around yet in terms of driver performance. I'm sure we'll see better performance out of this card in the coming months...

And yes I bought one.. it'll be here on Monday..

i covered that

since you already bought one, you would automatically get a "free" second one for X-fire [buy your own mb, of course at a nice discount]

and it is a *contest* ... a giveaway ... a promotion ... are you pissed at MacDonalds that you didn't win $1,000,000 ... someone did and you still eat there ... these 100,000 people are gonna be *recommending* their 2900xt to everyone ... word of mouth ... viral

--no matter what AMD does, the 2900xt will not be a big seller without deep discounts ... it is expensive to produce and is no money maker for them or their partners.

their "real" product is the 'refresh' - r670 or hd2950xt - which evidently will have a 'xtx' model ... you would then get a coupon from AMD to 'upgrade' your 'old' 80nm video card ... and tons of continued news and promotions thru AMD to prep you for the 'creme de la creme"
*Barcelona*

that is where the BIG money is ... not video cards

 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: keysplayr2003
Originally posted by: keysplayr2003
AMD will be taken over within a years time. My gut feeling. Those of you who don't think so, I'd sure like to hear why.

And apoppin? Now it's a 100,000 2900XT giveaway? That's $40,000,000.00 worth of hardware (retail). Sounds like you're trying to come up with ideas to "sink" AMD. Let's take a minute and think about better ways AMD could spend 40 million bucks.

it *always* was 100,000 ... i downsized for you

that is a 20-25$M promotion ... total costs to AMD with the full price written off for 'taxes' and each one counted as "sold" and it is 100,000 cards that nvidia won't sell


yes ... i dare you guys to find a better and faster way ... if you can even think of ANY

Ask our expert smyrgl, how much $25 million buys you for a worldwide campaign
--and i am still waiting to hear of a faster and better way from you
 
May 19, 2007
30
0
0
Originally posted by: keysplayr2003
Why are you talking like AMD and ATI are still separate companies? There is no more ATI. All that's left is the brand name that AMD "chose" to keep for product name recognition. ATI is dead, there is only AMD now. All account's payables and receivables that were once ATI's, now belong to AMD. (profit and debt).

Because ATI is still a fully functional separate division of AMD. Yes, they are all one big happy family now, but the point is that if AMD's chip division goes down the tubes, the graphics division (formerly ATI) can still be spun off and survive just fine.

Although I'm sure there is some level of integration that will go on over time, for now ATI is still maintaining full staff which means that they are akin to a fully functional subsidiary unit of AMD.
 
sale-70-410-exam    | Exam-200-125-pdf    | we-sale-70-410-exam    | hot-sale-70-410-exam    | Latest-exam-700-603-Dumps    | Dumps-98-363-exams-date    | Certs-200-125-date    | Dumps-300-075-exams-date    | hot-sale-book-C8010-726-book    | Hot-Sale-200-310-Exam    | Exam-Description-200-310-dumps?    | hot-sale-book-200-125-book    | Latest-Updated-300-209-Exam    | Dumps-210-260-exams-date    | Download-200-125-Exam-PDF    | Exam-Description-300-101-dumps    | Certs-300-101-date    | Hot-Sale-300-075-Exam    | Latest-exam-200-125-Dumps    | Exam-Description-200-125-dumps    | Latest-Updated-300-075-Exam    | hot-sale-book-210-260-book    | Dumps-200-901-exams-date    | Certs-200-901-date    | Latest-exam-1Z0-062-Dumps    | Hot-Sale-1Z0-062-Exam    | Certs-CSSLP-date    | 100%-Pass-70-383-Exams    | Latest-JN0-360-real-exam-questions    | 100%-Pass-4A0-100-Real-Exam-Questions    | Dumps-300-135-exams-date    | Passed-200-105-Tech-Exams    | Latest-Updated-200-310-Exam    | Download-300-070-Exam-PDF    | Hot-Sale-JN0-360-Exam    | 100%-Pass-JN0-360-Exams    | 100%-Pass-JN0-360-Real-Exam-Questions    | Dumps-JN0-360-exams-date    | Exam-Description-1Z0-876-dumps    | Latest-exam-1Z0-876-Dumps    | Dumps-HPE0-Y53-exams-date    | 2017-Latest-HPE0-Y53-Exam    | 100%-Pass-HPE0-Y53-Real-Exam-Questions    | Pass-4A0-100-Exam    | Latest-4A0-100-Questions    | Dumps-98-365-exams-date    | 2017-Latest-98-365-Exam    | 100%-Pass-VCS-254-Exams    | 2017-Latest-VCS-273-Exam    | Dumps-200-355-exams-date    | 2017-Latest-300-320-Exam    | Pass-300-101-Exam    | 100%-Pass-300-115-Exams    |
http://www.portvapes.co.uk/    | http://www.portvapes.co.uk/    |