AMD\ATI Interview

[AndrewR]

Originally posted by: cmdrdredd
AMD will definately run out of money faster than Intel regardless of what is better or faster. AMD keeps playing the performance per watt game, but honestly most enthusiasts buying the top of the line CPUs for the ultimate in performance don't care. They want the fastest possible. Sure they have the Laptop market and other lower end markets to consider, but I saw nothing...that's right not one thing at all in that interview that said they will have a faster CPU than the competition. They kept saying "performance per size" or "performance per watt". That hurts, when you can't even show a benchmark (remember they prevented people from running benchmarks and showing cinebench scores).

They're hurting so they should be looking for any good press they can get. If they have a CPU that is clocked at 2.4Ghz, runs cooler than the equivelant Intel counterpart, and has better performance than the closest matched CPU from Intel, they should be willing to show that to people. I wonder if they're not playing this like ATI..."we can't compete on the high end this round so lets release a mid-range product with good features at a reasonable price point and call it a day". If I were AMD I'd be throwing benchmarks at people just to keep them interested. Now, the red-tie guy kept talking about not doing unfair comparisons and benchmarks that are rigged to favor one product over another. What does this say to you? To me it says "hey we won't rig benchmarks to make us look good and the fact is that we look bad and don't want to tell you".

AMD is touting the "performance per watt" because that's what the Big Boys like Dell and HP want to see. On the whole, AMD doesn't give a corporate rat's @ss about the enthusiast market because the profits there are low given the tiny volume. Smaller power supplies and lower cooling needs equal cheaper costs for OEM manufacturers equals higher profit for the OEMs and greater sales for AMD in large volumes.

apoppin's AMD death knell is idiotic. Yes, they have been struggling, but as someone mentioned above, the future is integration for the same reasons I mentioned above -- OEMs.

ATI may not be the leader, but they are worlds better than Intel at graphics. In a couple years, AMD will be able to leverage that expertise along with ATI's (and presumably some of AMD's own) chipset expertise into a full product from motherboard to CPU to GPU. Even better, AMD appears to have the advantage in putting cores together and is aiming to produce a complete chip (w/GPU) which would be a Godsend for OEM manufacturers.

With Intel trying to boost their graphics, and AMD already working on that, where does that leave Nvidia? If AMD can succeed in the "all in one" solution, which Intel is undoubtedly working toward as well, Nvidia will be frozen out of the laptop market in all likelihood and probably severely cramped in the desktop market (for OEM systems out of the box). Remember how dominant 3dfx was for awhile? What happened to them?

Anyway, I've put my money where my mouth is and own AMD stock. Then again, I own Intel as well. And, yes, I've made money on both of them (well, not after AMD's latest drop -- back to about even again). Just wish I'd put more into Intel when it was around 19.

 

[PorscheRacer14]

Here's an idea that I'll through out there in the wild. And yes I joined so I can post this, but it's a cool site that I look to for reviews and hence helped me decided to get the HD 2900XT. If anyone remembers the game Need For Speed: Most Wanted I have a marketing tactic that works. When the game 1st came out EA was looking for the public to write a review for X-Box and PlayStation. I didn't see anything for the PC and wrote my thoughts on the game comparing it to all the other Need For Speed games I own and have played. I guess I wrote a good review as they offered me a free game of my choosing. It ended up being the Sims 2 DVD as that was the only PC game I didn't already have, as I don't own a console. How about this for an idea. People who do purchase the card, any HD 2000 series card and writes a good review that AMD likes on say credible review sites, AMD will award them purchase price or equivalent thereof to the reviewer. This way, AMD/ATI gets paid in the begining, they promote thier technology, the money ahs already been used by AMD being spent 2-3 times within it's organization and then back to the customer or they promote other lines of products within their CPU range, mobo partners, GPU partners, game partners and are effectiviely putting out even less money in this area. That's just my idea for an effective PR campaign. Maybe call it "Play, Write...Win!" Kind of a wordplay on the word title play-write, or association of "play right" i.e; as in with AMD technology you will play games the rigth way. Just my ideas floating around in my head, but I'm sure after being posted someone will find some holes in it. I figure this would maybe be somewhere in the 50-100 review area, or essentially if they were all HD 2900 equivalents (which I doubt) 100x$400 would be around $400,000 plus marketing so say $600,000 at most. I mean, all you need is an entry sweepstakes card in the boxes, or done on the AMD/ATI registration site when you register your product or included in the latest Catalyst driver release. Marketing shouldn't be too much of a hit as once review sites gain wind it'll pick-up steam from there. There's a place you can start, do a review on Steam...lots of gamers on there, lol. Have fun with it and don't dice it up too bad