AMD\ATI Interview

Page 5 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: smyrgl
Originally posted by: keysplayr2003
Why are you talking like AMD and ATI are still separate companies? There is no more ATI. All that's left is the brand name that AMD "chose" to keep for product name recognition. ATI is dead, there is only AMD now. All account's payables and receivables that were once ATI's, now belong to AMD. (profit and debt).

Because ATI is still a fully functional separate division of AMD. Yes, they are all one big happy family now, but the point is that if AMD's chip division goes down the tubes, the graphics division (formerly ATI) can still be spun off and survive just fine.

Although I'm sure there is some level of integration that will go on over time, for now ATI is still maintaining full staff which means that they are akin to a fully functional subsidiary unit of AMD.

Last I heard, AMD just canned about 400 former ATI people in management positions.
And furthermore, what about fusion? Can two separate divisions accomplish this task? I think there would be just a little bit more than a "touch" of integration needed. If you are going to post stuff like this, you need to post links. To answer your next question, "Yes, valid links.".
 

cmdrdredd

Lifer
Dec 12, 2001
27,052
357
126
Originally posted by: keysplayr2003
Originally posted by: smyrgl
Originally posted by: keysplayr2003
Why are you talking like AMD and ATI are still separate companies? There is no more ATI. All that's left is the brand name that AMD "chose" to keep for product name recognition. ATI is dead, there is only AMD now. All account's payables and receivables that were once ATI's, now belong to AMD. (profit and debt).

Because ATI is still a fully functional separate division of AMD. Yes, they are all one big happy family now, but the point is that if AMD's chip division goes down the tubes, the graphics division (formerly ATI) can still be spun off and survive just fine.

Although I'm sure there is some level of integration that will go on over time, for now ATI is still maintaining full staff which means that they are akin to a fully functional subsidiary unit of AMD.

Last I heard, AMD just canned about 400 former ATI people in management positions.
And furthermore, what about fusion? Can two separate divisions accomplish this task? I think there would be just a little bit more than a "touch" of integration needed. If you are going to post stuff like this, you need to post links. To answer your next question, "Yes, valid links.".

Well, in the interview they refer to the ATI team as if they were their own entity.
 
May 19, 2007
30
0
0
Originally posted by: apoppin
it *always* was 100,000 ... i downsized for you

that is a 20-25$M promotion ... total costs to AMD with the full price written off for 'taxes' and each one counted as "sold" and it is 100,000 cards that nvidia won't sell


yes ... i dare you guys to find a better and faster way ... if you can even think of ANY

Ask our expert smyrgl, how much $25 million buys you for a worldwide campaign
--and i am still waiting to hear of a faster and better way from you

You are ignoring all the ramifications of your plan such as that it's not just spending $25 million on hardware to give away for free, but that's also $25 million AMD won't receive for selling the product in the first place.

Also, I still don't see the tangible benefit of such a giveaway. You aren't going to build brand loyalty just because you give something away (trust me on this), especially in the hardware market. People will say "free video card!" not "free video card from AMD which means I should buy them in the future!". You seem to be of the belief that the majority of the market is made up of hardware enthusiasts, which is obviously untrue. You'd do much better spending that $50 million (yes, lost sales do count) on a new brand identity complete with advertising.

By the way, I notice that you've ignored the fact that a hardware giveaway would need to be advertised heavily which means spending money on marketing that you could have spent on a different campaign.

As for a faster and better way, I've got an easy one for you. Hire 100 interns to do a grassroots, internet based marketing campaign using MySpace, blogs, commenting on review sites like this, etc. Such a campaign would cost you $5 million tops and help to develop brand identity, and I've seen such a thing work effectively in the past.

 
May 19, 2007
30
0
0
Originally posted by: keysplayr2003
Last I heard, AMD just canned about 400 former ATI people in management positions.
And furthermore, what about fusion? Can two separate divisions accomplish this task? I think there would be just a little bit more than a "touch" of integration needed. If you are going to post stuff like this, you need to post links. To answer your next question, "Yes, valid links.".

Link to the 400 ATI employees being cut?

As for Fusion, it doesn't necessarily require a "same company" kind of integration, AMD could easily have done this with an external partner.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: apoppin


yes ... i dare you guys to find a better and faster way ... if you can even think of ANY

Ask our expert smyrgl, how much $25 million buys you for a worldwide campaign
--and i am still waiting to hear of a faster and better way from you

Faster is not always better. And no need to dare anyone. You've already been told what to do. See, you're just looking for a way to "save" the currently existing AMD (as if any of this was even real, LOL). I'd say, let them get as close to death as possible, then let a company like Applied Materials (AMAT) scoop em up and fire all the AMD management. Hector is the first to go. Current AMD is gone dude, especially if Barcelona is the flop you say it is. (But it might just be late, and not suck arse).

Let em die, then let them be reborn (so to speak). They'll come back 2 fold. It's obvious AMD has some really fantastic engineers, but the "suits" are more worried about their stock options than how to run a company it would seem.

 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: smyrgl
Originally posted by: keysplayr2003
Last I heard, AMD just canned about 400 former ATI people in management positions.
And furthermore, what about fusion? Can two separate divisions accomplish this task? I think there would be just a little bit more than a "touch" of integration needed. If you are going to post stuff like this, you need to post links. To answer your next question, "Yes, valid links.".

Link to the 400 ATI employees being cut?

As for Fusion, it doesn't necessarily require a "same company" kind of integration, AMD could easily have done this with an external partner.

No need. Everyone here knows this.

Oh it doesn't, eh??

Why do you think AMD aquired ATI in the first place? To NOT integrate them? hehe. Tell me something Greg, what do you think of nvidia?

 
May 19, 2007
30
0
0
Originally posted by: keysplayr2003
No need. Everyone here knows this.

Oh it doesn't, eh??

Why do you think AMD aquired ATI in the first place? To NOT integrate them? hehe. Tell me something Greg, what do you think of nvidia?

I want a link so I can see exactly what was cut and from where. You have a problem with posting a link?

 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: smyrgl
Originally posted by: keysplayr2003
No need. Everyone here knows this.

Oh it doesn't, eh??

Why do you think AMD aquired ATI in the first place? To NOT integrate them? hehe. Tell me something Greg, what do you think of nvidia?

I want a link so I can see exactly what was cut and from where. You have a problem with posting a link?

What are you 12? Fine, I think I can play this game. Give me the links I asked for BEFORE, and I will be glad to show you what everyone else in this forum has seen.
Thanks Greg.

 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: smyrgl
Originally posted by: apoppin
it *always* was 100,000 ... i downsized for you

that is a 20-25$M promotion ... total costs to AMD with the full price written off for 'taxes' and each one counted as "sold" and it is 100,000 cards that nvidia won't sell


yes ... i dare you guys to find a better and faster way ... if you can even think of ANY

Ask our expert smyrgl, how much $25 million buys you for a worldwide campaign
--and i am still waiting to hear of a faster and better way from you

You are ignoring all the ramifications of your plan such as that it's not just spending $25 million on hardware to give away for free, but that's also $25 million AMD won't receive for selling the product in the first place.

Also, I still don't see the tangible benefit of such a giveaway. You aren't going to build brand loyalty just because you give something away (trust me on this), especially in the hardware market. People will say "free video card!" not "free video card from AMD which means I should buy them in the future!". You seem to be of the belief that the majority of the market is made up of hardware enthusiasts, which is obviously untrue. You'd do much better spending that $50 million (yes, lost sales do count) on a new brand identity complete with advertising.

By the way, I notice that you've ignored the fact that a hardware giveaway would need to be advertised heavily which means spending money on marketing that you could have spent on a different campaign.

As for a faster and better way, I've got an easy one for you. Hire 100 interns to do a grassroots, internet based marketing campaign using MySpace, blogs, commenting on review sites like this, etc. Such a campaign would cost you $5 million tops and help to develop brand identity, and I've seen such a thing work effectively in the past.
you don't read what i write ... hd2900xt is a "throw away" ... a *filler* for 2950 products ... Barcelona is the BIG moneymaker ... and you'd have a perfect 'tie-in' and lead in.
and again ... here you are dead wrong ... the sheer audacity of this simple press release would be "enough"
the new AMD is proud to sponsor a new contest giving away 100,000 hd2900xts
it doesn't need ANY advertising ... the forums ... fat wallet ... ours ... every tech site in the world would go ablaze as contestants tripped over themselves to sign up ...

a problem would be AMD's website .... they'd have to plan for a massive bandwidth hit.

i'd go for your last suggestions ... but 100 interns are nothing compared with 100,000 rabid fans

 

Wreckage

Banned
Jul 1, 2005
5,529
0
0
Originally posted by: apoppin

it *always* was 100,000 ... i downsized for you

that is a 20-25$M promotion ... total costs to AMD with the full price written off for 'taxes' and each one counted as "sold" and it is 100,000 cards that nvidia won't sell



You are right I can't think of a better way for AMD to go out of business.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: keysplayr2003
Originally posted by: apoppin


yes ... i dare you guys to find a better and faster way ... if you can even think of ANY

Ask our expert smyrgl, how much $25 million buys you for a worldwide campaign
--and i am still waiting to hear of a faster and better way from you

Faster is not always better. And no need to dare anyone. You've already been told what to do. See, you're just looking for a way to "save" the currently existing AMD (as if any of this was even real, LOL). I'd say, let them get as close to death as possible, then let a company like Applied Materials (AMAT) scoop em up and fire all the AMD management. Hector is the first to go. Current AMD is gone dude, especially if Barcelona is the flop you say it is. (But it might just be late, and not suck arse).

Let em die, then let them be reborn (so to speak). They'll come back 2 fold. It's obvious AMD has some really fantastic engineers, but the "suits" are more worried about their stock options than how to run a company it would seem.
i originally was the ONE that suggested they die ... 'survival of the fittest' BS

for advertising, faster is always better[period] ... and in this case 'critical' to AMD's survival [imo]

a company like AMAT may not have the foresight to do it ... and may dismantle AMD ... or worse ... "better the devil you know then the devil you don't know" sums it up for me


and i have a bad habit of 'rescuing' puppies ... i started out as a listner fanboy of "my" radio station ... became an 'intern' ... and in less than a year [with zero previous radio experience] i had had two of my own shows [Sat and Sun] and was told they "needed" me for their Morning Show as Producer and one of the side-DJs
... i cut a nice fat contract to advertise my *own business* as "sponsor" of the morning show in exchange for my talents [instead of a "few hundred" dollars a week in cash i got a "few thousand" dollars a week in advertising ... and of course got all the benefits of full employment --fans and all - best of all .... i learned ... radio and promotions ...
... there was a *brilliant team* before me ... but they couldn't work together ...

AMD needs someone to focus their brilliance and promote them properly
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
let me try one last time to show this "risk" that AMD would be taking with "my" promotion

they *lost* $700,000,000.00 in 3 months .... vs. $25,000,000.00 "risk" advertising for 6 months

that is "acceptable risk" considering they might lose another $300,000,000.00 this quarter

$1.0 Billion vs $25 million in advertising costs
... hmm takes a lot of thought ...

i think they need to turn their ship around ...
SS AMD is heading for a reef
 
May 19, 2007
30
0
0
Originally posted by: keysplayr2003
What are you 12? Fine, I think I can play this game. Give me the links I asked for BEFORE, and I will be glad to show you what everyone else in this forum has seen.
Thanks Greg.

What, proof that this kind of integration can be done without owning the company? Many companies have done this before, most notably MIPS. Give me the criteria for what you want proven and I'll give you a link.

And I want to know the NATURE of these job cuts which is why I want the links moron. You made the claim, so support it.
 

cmdrdredd

Lifer
Dec 12, 2001
27,052
357
126
Originally posted by: smyrgl
Originally posted by: keysplayr2003
What are you 12? Fine, I think I can play this game. Give me the links I asked for BEFORE, and I will be glad to show you what everyone else in this forum has seen.
Thanks Greg.

What, proof that this kind of integration can be done without owning the company? Many companies have done this before, most notably MIPS. Give me the criteria for what you want proven and I'll give you a link.

And I want to know the NATURE of these job cuts which is why I want the links moron. You made the claim, so support it.

The link was posted and it does not say ATI staff was kicked to the curb.
 

vadp

Senior member
Aug 31, 2006
341
0
0
Originally posted by: apoppin
i think they need to turn their ship around ...
SS AMD is heading for a reef
You think??
What's up with all the negativity?
Are you shorting AMD's stock or something?
AMD has been in worse situations before but was able to pull up.
The today's problems aren't any different.
AMD is not going out of bisiness anytime soon.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: vadp
Originally posted by: apoppin
i think they need to turn their ship around ...
SS AMD is heading for a reef
You think??
What's up with all the negativity?
Are you shorting AMD's stock or something?
AMD has been in worse situations before but was able to pull up.
The today's problems aren't any different.
AMD is not going out of bisiness anytime soon.

i can see you haven't read ANY of my posts beyond what you just posted ...
why should i bother to reply

and frankly, smyrgl, you haven't shown ANYTHING that remotely suggests you have any "real world" experience in Promotions and Marketing as you claim ... you sound like a student.
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
Originally posted by: apoppin
Originally posted by: vadp
Originally posted by: apoppin
i think they need to turn their ship around ...
SS AMD is heading for a reef
You think??
What's up with all the negativity?
Are you shorting AMD's stock or something?
AMD has been in worse situations before but was able to pull up.
The today's problems aren't any different.
AMD is not going out of bisiness anytime soon.

i can see you haven't read ANY of my posts beyond what you just posted ...
why should i bother to reply

and frankly, smyrgl, you haven't shown ANYTHING that remotely suggests you have any "real world" experience in Promotions and Marketing as you claim ... you sound like a student.

No, I think he is someone we already know. Letting his other account cool off for a while. I'll send you a PM. Notice anyone being strangely quiet the past few days?
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: cmdrdredd
Originally posted by: smyrgl
Originally posted by: keysplayr2003
What are you 12? Fine, I think I can play this game. Give me the links I asked for BEFORE, and I will be glad to show you what everyone else in this forum has seen.
Thanks Greg.

What, proof that this kind of integration can be done without owning the company? Many companies have done this before, most notably MIPS. Give me the criteria for what you want proven and I'll give you a link.

And I want to know the NATURE of these job cuts which is why I want the links moron. You made the claim, so support it.

The link was posted and it does not say ATI staff was kicked to the curb.

http://www.theinquirer.net/default.aspx?article=39519
AMD is cutting 2.6% of its workforce in a bid to save money, it said yesterday.

That's 430 peeps, most of whom will be coming from Sales and Marketing, according to bods in the know. According to reports, 50 ex-ATI chaps will get the heave-ho in Canada, 80 AMD bods will go from Austin, 40 from Satan Clara and the rest worldwide, probably where there is still an overlap of ATI and AMD employees.

The cuts come as DAAMIT last month promised only to hire 'mission critical' new employees. Despite an injection of $2bn dollars from convertible notes sold on ludicrous terms, it seems that there's still plenty of belt-tightening to be done at the firm.

AMD is blaming ATi' former marketing staff for the hd2900xt launch fiasco ... they are firing the ATi former employees ... note the details in the articlle
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
more

http://www.theinquirer.net/default.aspx?article=39555
Yesterday's announcement amounted to a cut of around three per cent of DAAMIT's global workforce. Less than a month ago, Hector himself promised a total workforce reduction of around five per cent, so there's still another 2% to go - or around 300ish people with the axe still ominously looming.

Our sources tell us that the announcement on Wednesday of the 430 cuts was preceded by a number of 'personal interviews' in the halls of the AMD meeting rooms, with plenty of security guards lurking on hand to escort unwanted employees out of the door.

While the cuts were billed as 'performance managed' out of the company, sources suggest that many people were chopped for political reasons, rather than performance.


and thank-you Keys ... it had already became painfully obvious that his is no *expert* on anything

i am looking to you guys to find flaws in my idea ... not clueless people who can't even keep up a charade very well
 

Keysplayr

Elite Member
Jan 16, 2003
21,209
50
91
You know, I honestly do not know how that giveaway idea would work out. It's sort of a huge gamble this close to the end. The "end" being no more cash left. AMD is like in a "I've fallen and I can't get up" position.

Flaws? Does the struggling AMD have 25 mil to throw away? Stockholders thoughts? Would they view it as desperation move and sell sell sell? The loss might be far greater than 25 mil.

Gimme a few and I'll think about it more.
 

apoppin

Lifer
Mar 9, 2000
34,890
1
0
alienbabeltech.com
Originally posted by: keysplayr2003
You know, I honestly do not know how that giveaway idea would work out. It's sort of a huge gamble this close to the end. The "end" being no more cash left. AMD is like in a "I've fallen and I can't get up" position.

Flaws? Does the struggling AMD have 25 mil to throw away? Stockholders thoughts? Would they view it as desperation move and sell sell sell? The loss might be far greater than 25 mil.

Gimme a few and I'll think about it more.

wow .. fewer flaws then i thought
-let me set your mind to rest

first of all, any promo is a gamble ... if you don't connect with your target you lose ... really simple

secondly, for my 'gimmick' to work, it is all in the presentation of it
--if it is done "right" ... from a position of *extreme confidence* . ... i.e. "we are the new AMD and we are SO *sure* of our product, we are giving 100,000 away in the biggest promo of its kind - ever"
--then their confidence will filter on down right to the fans ... AND if it "ties in" with the next launch of hd2950xt and barcelona ... well then, perception is changed forever ... you continue to market to those same fans with further coupons and promos.

imagine in a single month ... worldwide ... the negative buzz erased
--all for $25M

the alternative is 'no amd'

 
May 19, 2007
30
0
0
Originally posted by: apoppin
and frankly, smyrgl, you haven't shown ANYTHING that remotely suggests you have any "real world" experience in Promotions and Marketing as you claim ... you sound like a student.

Think whatever you want. I'm not going into any more specific details about my background beyond that the company I work for is a startup, is around 70 employees, is in the mobile space, and is completing its third round of financing.

As for former companies I've worked for, I would be more than happy to share my resume.

 
sale-70-410-exam    | Exam-200-125-pdf    | we-sale-70-410-exam    | hot-sale-70-410-exam    | Latest-exam-700-603-Dumps    | Dumps-98-363-exams-date    | Certs-200-125-date    | Dumps-300-075-exams-date    | hot-sale-book-C8010-726-book    | Hot-Sale-200-310-Exam    | Exam-Description-200-310-dumps?    | hot-sale-book-200-125-book    | Latest-Updated-300-209-Exam    | Dumps-210-260-exams-date    | Download-200-125-Exam-PDF    | Exam-Description-300-101-dumps    | Certs-300-101-date    | Hot-Sale-300-075-Exam    | Latest-exam-200-125-Dumps    | Exam-Description-200-125-dumps    | Latest-Updated-300-075-Exam    | hot-sale-book-210-260-book    | Dumps-200-901-exams-date    | Certs-200-901-date    | Latest-exam-1Z0-062-Dumps    | Hot-Sale-1Z0-062-Exam    | Certs-CSSLP-date    | 100%-Pass-70-383-Exams    | Latest-JN0-360-real-exam-questions    | 100%-Pass-4A0-100-Real-Exam-Questions    | Dumps-300-135-exams-date    | Passed-200-105-Tech-Exams    | Latest-Updated-200-310-Exam    | Download-300-070-Exam-PDF    | Hot-Sale-JN0-360-Exam    | 100%-Pass-JN0-360-Exams    | 100%-Pass-JN0-360-Real-Exam-Questions    | Dumps-JN0-360-exams-date    | Exam-Description-1Z0-876-dumps    | Latest-exam-1Z0-876-Dumps    | Dumps-HPE0-Y53-exams-date    | 2017-Latest-HPE0-Y53-Exam    | 100%-Pass-HPE0-Y53-Real-Exam-Questions    | Pass-4A0-100-Exam    | Latest-4A0-100-Questions    | Dumps-98-365-exams-date    | 2017-Latest-98-365-Exam    | 100%-Pass-VCS-254-Exams    | 2017-Latest-VCS-273-Exam    | Dumps-200-355-exams-date    | 2017-Latest-300-320-Exam    | Pass-300-101-Exam    | 100%-Pass-300-115-Exams    |
http://www.portvapes.co.uk/    | http://www.portvapes.co.uk/    |