AMD-ATI Marriage

leocanuck

Member
Apr 2, 2002
55
0
0
ATI shares were up 5.3% today, and added another 8% in after-hours trading. AMD dropped 15.7% on a poor quarterly and outlook.

http://www.theglobeandmail.com/servlet/...0060721.wati0721/BNStory/Business/home

AMD planning ATI bid, sources say

ANDREW WILLIS AND SIMON AVERY

Globe and Mail Update

Chip maker Advanced Micro Devices Inc. is considering a $5.6-billion (U.S.) takeover bid for ATI Technologies Inc., a leading manufacturer of computer graphics chips, sources say.

ATI stock is rising today on rumours that AMD will make a friendly offer of between $21 and $23 as early as next week.

The board of directors at Sunnyvale, California-based AMD have approved a takeover offer, according to an investment banker familiar with the talks. Other sources in the financial industry said AMD executives have been spotted at ATI's Markham, Ont. head office.

ATI shares are changing hands at $16.12 on the Nasdaq exchange, up 39 cents from yesterday's close, with twice the trading volume typically seen in the stock. At these prices, ATI sports a $4.1-billion market capitalization.

?There has been considerable industry speculation that AMD may pursue an acquisition of ATI Technologies, although such an outcome is by no means certain,? said a report this week for analyst Eric Gomberg at investment bank Thomas Weisel Partners ?In light of AMD's technology road map, and specifically its Torrenza technology, we believe that such a merger would not be so far fetched.?

AMD would make an offer at a 20-to-40-per-cent premium to ATI's current share price, Mr. Gomberg estimated. ATI and arch-rival Nvidia Corp. dominate the market for the chips that run computer games. AMD and its major competitor, Intel, both buy ATI products.

Other industry watchers were less convinced an offer was coming, or that such a union made sense for AMD. One analyst described such a deal as ?a breathtakingly bad idea from a strategic perspective.?

AMD has ?whipped Intel from one end of the school yard to the other? over the last three years and done so without a graphics business of its own. Acquiring a graphics capability would be an expensive distraction and would offer AMD almost no advantage, the analyst said.

ATI has maintained closer ties to Intel over the years than AMD, and that relationship would be troubling for ATI to dismantle.

The closeness of the two means ATI gets an early look at some of the standards and technology that Intel, the world's biggest chip maker, is working on. If AMD acquired ATI, ?expect Intel to send ATI to the back of the bus,? the analyst said.

In addition, Intel has left a lot of the lower-margin business of chipsets to ATI as Intel wrestles with capacity constraints. As a result, integrated chipsets account for about 25 per cent of ATI's revenue today, up from just 10 per cent a year ago.

Intel would likely move to ?repatriate? that business if AMD acquired ATI.

Another messy factor to consider is that Intel and ATI have cross-licensed some of their intellectual property, raising the possibility that some of ATI's technology would end up in a competitor's hand after a deal.

?Stupidity is no barrier to tech mergers,? the analyst said. ?This deal would be out of strategy for AMD and out of focus.?

Other people watching the chip sector wonder if AMD is being forced into making an acquisition because it fears Intel may use graphics to lock it out of markets in the future.

?If AMD has got a whiff of something that Intel is doing far enough out and now realizes it needs graphics IP to compete, then a deal makes sense,? a second analyst said.
 

mwmorph

Diamond Member
Dec 27, 2004
8,877
1
81
Wasnt AMd with Nvidia back in the day with the Way it's Meant To Be Played ad campagin? Why ATI now?
 

Bradtechonline

Senior member
Jul 20, 2006
480
0
0
I dislike ATI cards due to experiences I've seen with driver issues. Had a friend get a 9600 Pro, and the drivers that came with it, along with every driver we tried from ATI's site would not fix the issues. We finally found a beta driver and it worked fine. I've had better luck with Nvidia, and before Nvidia 3dfx.
 

Auric

Diamond Member
Oct 11, 1999
9,591
2
71
Once a company is seen to be open to the idea of a suitor a certain giddy hysteria oft develops what with all the moolah at stake and urgings from investment bankers et alli, at which point it would not be outlandish for Nvidia to cobble together an offer to protect its vital interests (if it was thought that such a merger would not be blocked by government regulators) and of course both would salivate at a near monopoly for discrete graphics alone. Wall Street would certainly applaud such a nightmare scenario for end-users and graphics board makers alike. Heck, if we're gonna speculate may as well go all out.
 

RaiderJ

Diamond Member
Apr 29, 2001
7,582
1
76
Originally posted by: bnads
the merge of 2 under dogs...I'd love to see what products they will spit out..

AMD has only been an "underdog" for a short amount of time, if you're referring to processor performance.
 

dev0lution

Senior member
Dec 23, 2004
472
0
0
It'd be horrible in the short run, as ATI + Intel vs. Nvidia +AMD has been the norm for the past few years. It'd take a while for ATI/AMD to integrate, and you can bet that Nvidia would kick their development for Conroe platforms into high gear as soon as this gets anywhere close to an "official" merger. I really think they'd like to buy Nvidia, but they can't afford it and Nvidia doesn't strike me as someone who'd like to be bought.

But long term, AMD does need to control it's chipset destiny if they're going to tackle the mobile market and grow share in the corporate world.
 
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