The Tegra sales boom in the Tegra 3 generation had nothing to do with the use of a low power companion core. Rather, they were first to market with quad-core CPU in the ultra mobile space, and they also secured the original Nexus 7 design win. Tegra 4 was delayed by quite a few months which led to the sales dip, but the quad-core Cortex A15 was and is very competitive with quad-core Krait 400.
The companion core is exactly one of the things that makes Tegra handicapped when competing against Krait. Tegra isn't competitive on costs and perf/watt is inferior to Krait.