You know what this looks like? AMD playing games (just like intel) with TDP.
15W Kaveri doesn't exist. Its 20W + 2-4W FCH for the lowest TDP 2M chip. It looks like they are comparing the 15W SoC Carrizio to Kaveri possibly with or without the FCH included in that number downclocked to 15W (probably without touching voltages).
Note: I'm assuming that is for the entire carrizio chip because even 35W/module is too high for mobile and high even for desktop (no problem with desktop kaveri replacement with 70W for the CPU). The graphics slide comfirms this with "optimized for 15W design point".
Lets look at actual scores. I am assuming the power is CPU only excluding FCH.
Lets look at the top 20W and 35W kaveri chips (FX 7500 and 7600P).
http://forums.anandtech.com/showthread.php?t=2419488
20W FX-7500 (CB11.5)
0.65 - ST
1.80 - MT
http://www.anandtech.com/show/8119/amd-launches-mobile-kaveri-apus/3
35W FX 7600P
0.87 - ST
2.50 - MT
Now its showing kaveri @ 15W so lets assume linear scaling and knock off 25% of the FX-7500's score putting it around 0.49 ST and 1.35 MT. Add AMD's scaling numbers and you get.
15W Carrizio quad
0.67- ST
2.10 MT
At 35W TDP its far simpler
0.97 ST
2.9 MT
Looks like a nice improvement but more on the lines of Haswell-U (little absolute performance increase for the U level chips but a large power savings).