Arachnotronic
Lifer
- Mar 10, 2006
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The fact there are basically no quality AMD notebooks in the US market. Also contra revenue tactics.
That's not really an explanation of Intel's "sleazy marketing tactics." Even if AMD's chips are as good as some people claim (believe it when I see it), you should know that Intel spends a lot of engineering resources working with the OEMs; I'd say to some extent those nice Ultrabooks that Intel's chips are in are co-engineering efforts between Intel and the OEMs.
Does AMD invest in similar efforts to build great systems with its partners? This is the kind of stuff where AMD's shrinking R&D budget hurts AMD.
Then consider marketing. Intel's brand is far better known and the Intel/Ultrabook logos that system vendors put on their systems does help "differentiate" products in the minds of consumers. Average Joe probably knows that a Core i7 is a great, super chip, but has absolutely no clue what an AMD A8/A10/FX APU is.
Others, who might know about AMD, view it as the "cheap" brand that you buy if you can't buy a full fledged Intel system.
This is the result of strong marketing campaigns (and, honestly, due to the fact that Intel chips have been better for quite some time). And you might call it "sleazy business tactics," but here in the real world, marketing plays a big role in actually selling products to end users. There's nothing sleazy about that, either.